Category: Brand Makers

Philips is a self-care brand that travels with consumers in their life journey: Deepali Agarwal

Gaming is a big part of young teenagers' lives and a lot of our effort this year has been in participation with BGMI and some of the other gaming fraternities. (Image soured via Philips website)

Deepali Agarwal, Business Head – Personal Health at Philips helps us understand how the brand managed to find its product market fit.

Babita Baruah to take charge as VML India CEO

Baruah joins VML India from a dual role working across WPP's Ford International Market Group as regional client lead and executive director at VMLY&R Thailand.

Baruah will partner with Saurabh Saksena, who has been elevated into the role of president.

Wunderman Thompson South Asia CEO, Shamsuddin Jasani quits

Over the past two years, Jasani has accelerated the transformation of the agency. Under his leadership the agency won large competitive pitches including Skoda, Vivo, Indigo, Hafele, NPCI, Rupay, Manyavar and Cult Sports, across creative, marTech and commerce.

Jasani joined the agency in 2021, and is now moving on to purse a new opportunity.

Dentsu Creative appoints Nikhil Kumar as managing partner – West

Nikhil Kumar joins Dentsu Creative from Publicis Groupe, where he was an EVP and Business Head for a few key mandates.

As per the mandate, Nikhil Kumar will be responsible for leading the West region, with a focus on growth and creative excellence & will be reporting into Indrajeet Mookherjee, president, Dentsu Creative.

What’s fuelling Royal Enfield’s marketing playbook?

“The real challenge with the legacy brand is how to stay true to your DNA in tradition. It is precious to a lot of our community, and one of our biggest stakeholders, which is our own 20,000 people workforce of Royal Enfield,” said Mohit Dhar Jayal.

Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield, on building a cult brand, challenges on the road ahead, working with multi-agency partners, and more.