Brand Makers – Page 65

Is McCann Worldgroup’s Amitesh Rao joining Leo Burnett India as its new chief?: Storyboard18 Exclusive

Amitesh Rao will report into Anupriya Acharya, CEO Publicis Groupe South Asia and will work closely with Rajdeepak Das, chief creative officer, Publicis Groupe India and chairman, Leo Burnett South Asia.

Storyboard18 Insider: Amitesh Rao is likely to join the Publicis Groupe-owned creative agency after Dheeraj Sinha quit to join FCB recently.

Dentsu appoints Sujit Vaidya as chief financial officer for South Asia

Sujit Vaidya brings over 30 years of experience as a certified Chartered Accountant, having previously served as CFO for Mahindra Holidays & Resorts India and Disney in India.

In this role, Vaidya will partner with dentsu’s business teams across South Asia to orchestrate the financial strategy and steer the finance function.

BBH India hires Ashwin Palkar as ECD and head of experience

Ashwin Palkar joins from Singapore-based FMCG company Believe Pte Ltd, where he led the creative and digital teams for a portfolio of brands including Zayn, Myza, and The Lafz.

Ashwin Palkar will report to Parikshit Bhattacharya, chief creative officer of BBH India.

George Kovoor to become PepsiCo India’s president: Report

George Kovoor, who is the senior vice-president and general manager, beverages at PepsiCo India, has been in role since January 2022.

Ahmed ElSheikh, the current chief of PepsiCo India, is expected to get global role at the American food and beverage company early next year.

ICC Men’s Cricket World Cup 2023 nets Rs3300 crore in ad revenue, welcomes 215 new brands

Number of new brands this World Cup were an encouraging 215 plus with the toppers being Bharat Petroleum Mak, Kamla Pasand Silver Coated Elaichi, Indusland Bank Indie App, Vi Cellular Phone services and Apple iPhone 15 Pro. (Image source: X via @BCCI)

As per TAM, the leading advertisers for the 2023 World Cup were Vine Product, known for their popular body spray brand Fogg, followed by FX Mart, Mahindra & Mahindra, Coca Cola and Hindustan Unilever

Eye Candy: Eyewear brands in India look at atheistic advertising

According to a report by Statista, the revenue generated by the Indian eyewear market in 2023 is estimated to be $5.58 bn, and it is anticipated to grow by 8.17 percent per annum till 2027. While Lenskart is seen as the OG D2C eyewear startup, in the past couple of years, the likes of John Jabobs, CoolWinks, Specsmakers, EyeMyEye, ClearDekho, and others, have opened up the category. (Stills from ads)

Much like sneakers, watches or clothes, eyewear brands are now amping up the glamour quotient with better products and marketing strategies.

CXO Moves: Exec movements at Unilever, McCain Foods, The Walt Disney Company, Yes Bank and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Gaurav Jain, Geetanjali Makhijani Ray, Piyush Patnaik and Amrita Choudhary)

Executive moves in the world of brands and agencies.

Bookstrapping – The wolf of investing: My playbook for making a fortune on wall street by Jordan Belfort

Jordan Belfort quotes scientist Albert Einstein who said, “He who understands compound interest will forever earn it; he who doesn’t understand it will forever pay it.” (Image source: Amazon)

As per our reviewer, Reeta Ramamurthy Gupta, ‘The wolf of investing: My playbook for making a fortune on wall street’ by author, Jordan Belfort is for readers seeking to bypass financial advisers and do the work themselves.

Pick one thing at a time. Do your best and don’t worry about what will happen at the end, says Ashish Tiwari, Home Credit India

Ashish Tiwari, CMO, Home Credit India, says, "everybody wants to be an achiever. For me, it is about having a clear direction and having built trust. When you operate in teams, if one is able to build and create a trust culture in your teams, that will keep everybody together."

Storyboard18 caught up with Ashish Tiwari, Chief Marketing Officer, Home Credit India, who touched upon the marketing content he consumes, his tips to keep burnout at bay, the books he is reading, and a lot more.

Sociowash onbords Amisha Gulati as business head

Amisha Gulati's core objective will be to elevate the agency to one of the top integrated advertising agencies in India.

Amisha Gulati’s role includes client relationship management, championing award-winning campaigns, P&L management and fostering a collaborative culture within the organization.