Hasmukh M. Gorava will lead KidZania India’s marketing strategies, leveraging his expertise in consumer marketing, brand promotions, and 360° media planning.
Category: Brand Makers
July-Sept quarter records de-growth of 4 percent in TV ad volumes: TAM
Even with the degrowth compared to same quarter last fiscal, 185 plus categories registered a surge.
CXO Moves: Exec movements at Tech Mahindra, DDB Worldwide, Nike, Lowe Lintas, Disney+ Hotstar, and more
Executive moves in the world of brands and agencies.
Bookstrapping: The Elephant at the Dinner Table by Amit Nagpal
The Elephant at the Dinner Table by Amit Nagpal, the author touches upon emotional intelligence, unresolved issues, the relationship poem ‘Threads’, and a lot more. Bookstrapping rating: 3 stars
Justdial’s Prasun Kumar joins Magicbricks
Prasun Kumar has worked across McCann WorldGroup, Madison Communications, Levi Strauss & Co, MTS, Sony Mobile Communications and Reliance Communications.
OpenAI board fires CEO Sam Altman; Co-founder Greg Brockman quits; CTO Mira Murati becomes interim CEO
Backed by billions of dollars from Microsoft, OpenAI kicked off the generative AI craze last November by releasing its ChatGPT chatbot, which became one of the world’s fastest-growing software applications.
Lower your expectations, don’t fret about results (& you’ll be fine): Nilesh Gupta, Meesho
Nilesh Gupta, senior director-growth, Meesho, touched upon the influencers he follows, the steps taken to keep burnout at bay at Meesho, his life hacks, and more.
Hero MotoCorp records highest-ever festive sales, sells 14 lakh units
The homegrown auto company clocked more than 14 lakh units in retail sales during the festive period, a 19 percent growth over the previous year. This was above the previous highest sale of 12.7 lakh units in the corresponding festive period of 2019.
How Biki Oberoi floored a rookie brand manager in 45 minutes flat
Memories of a meeting with the God of luxury hospitality.
Adani Sportsline announces Sanjay Adesara as new chief business officer
Adesara’s strategic approach for Adani Sportline will include the development of an effective approach for brand strategy, brand activation, and cross-functional team management.