Brand Makers – Page 69

SUV sales in India poised to cross 2-million mark in 2023

From a brand loyalty perspective, the top three reasons to switch vehicle brands away from a manufacturer brand family include a desire to gain access to new technology/features, trying something different and upgrading to a premium brand. (Image source: Moneycontrol)

Changing consumer preferences, better roads, increased income levels and customisation options are spurring demand for sports utility vehicles.

World Children’s Day: Agoda creates ‘Maya and the Secret World of Agoda’ children’s book with Gen AI

‘Maya and the Secret World of Agoda’ is centered around a young girl named Maya, who embarks on an adventure while visiting her mother at Agoda’s Bangkok office.

The original copy and the initial visual designs for the 24-page children’s book were created completely by Gen AI tools, ChatGPT and Midjourney, under the supervision of Agoda’s marketing, tech, and translation teams.

Sagar Kapoor, chief creative officer – global brands at Lowe Lintas, quits

Sagar Kapoor is credited with some iconic campaigns like Lifebuoy’s #HelpAChildReach5, including Gondappa and Future Child that were implemented globally.

Sagar Kapoor has spent over 19 years with Lowe Lintas serving various local, regional and global mandates.

Not just cricket: IPL team RCB looks to position itself on a different pitch

In an exclusive interview with Storyboard18, he spoke about the commercial success of brand RCB, elevating the franchise beyond the realm of cricket, and more.

Rajesh V Menon, vice president and head of RCB, said that with overseas money on tap, Indian sports have gained significant traction.

Viacom18 appoints Rohit Dhawan as vice president – customer marketing

Rohit Dhawan started his career at Mindshare and went on to work across ESPN Star Sports and HT Media.

Previously, Rohit Dhawan was the vice president – content plus at Mindshare.

Nike appoints Nicole Hubbard Graham as its new CMO

Nicole Hubbard Graham began her career with Nike as director - North America women’s marketing.

Nicole Hubbard Graham is stepping into the shoes of Dirk-Jan van Hameren who had a run of over 30 years at Nike.

Tech Mahindra appoints Peeyush Dubey as chief marketing officer

Peeyush Dubey began his career at IDS NEXT Business Solutions, and went on to work in companies like IGATE, Infosys, Mindtree and Larsen & Toubro Infotech.

Prior to this, Peeyush Dubey was the chief marketing and strategy officer at TheMathCompany.

DDB Worldwide’s global chief creative officer Ari Weiss moves on

Under Ari Weiss's leadership, DDB was awarded Network of the Year at One Show and at D&AD three years in a row, along with being named 2023 Network of the Year at the Cannes Lions International Festival of Creativity.

Ari Weiss plans to open his own independent agency early next year.

Sahara Group chairman Subrata Roy passes away at 75

Under Subrata Roy’s leadership, Sahara expanded into numerous businesses. It launched the Hindi language newspaper Rashtriya Sahara, initiated the Aamby Valley City project near Pune and entered the television space with Sahara TV. In the 2000s, Sahara acquired iconic properties such as London's Grosvenor House Hotel and New York City's Plaza Hotel. (Image source: Moneycontrol)

The founder of Sahara India Pariwar passed away due to cardiorespiratory arrest following prolonged illness.

Decoding Haier’s marketing strategies during the World Cup and festive season

Companies and brands spend crores of rupees to get new customers but very little has been done for the existing consumer, says NS Satish, president, Haier Appliances India.

NS Satish, president, Haier Appliances India, talks about how the company has been betting on the World Cup and festive season to increase its volume and the road ahead.