Category: Brand Makers

Decoding Haier’s marketing strategies during the World Cup and festive season

Companies and brands spend crores of rupees to get new customers but very little has been done for the existing consumer, says NS Satish, president, Haier Appliances India.

NS Satish, president, Haier Appliances India, talks about how the company has been betting on the World Cup and festive season to increase its volume and the road ahead.

Bookstrapping: Five books tapping on the theme of Hindustan

And while we as a culture, are most ready to be reminded of all the reasons why Lord Rama is revered in the country, the sentiment of ‘pride in our roots’ has gripped the entire entertainment industry. (Image source: Amazon)

Our book reviewer lists five books that touch upon H-Pop, last rites and its rituals, teachings of Ramayana and a lot more.

To handle stress, it’s crucial to distribute work, share the load with peers and team, says Shivam Ranjan of Motorola

Shivam Ranjan, head of marketing, APAC, Motorola said, "From a life hack perspective, I go with a simple philosophy: it's very important for people to aspire. And unless they aspire, they won't be able to achieve things. There's a very famous quote by our ex-president, Dr. APJ Abdul Kalam, that says, ‘You have to dream before your dreams can come true’."

Shivam Ranjan, head of marketing, Motorola, Asia Pacific, on the influencers he follows in the smartphone industry, his tips on managing work-related stress, books he is reading, and more.

Indigo partners with Mokobara to launch premium luggage collection for modern Indian jetsetters

The collaboration marks a milestone for both brands as they combine their expertise to cater to the evolving needs of modern travellers. (Image by indigo.6e via Instagram)

The collection, titled Moko 6E, features two suitcases—a check-in bag, and carry-on or cabin bag—in the signature IndiGo blue and comes with an ‘unbreakable’ German Polycarbonate hardshell.

WPP appoints Jane Geraghty as chief client officer

Jane Geraghty has been with Landor & Fitch for over 12 years, initially as the leader of Landor London and then president EMEA until the end of 2017, when she was appointed CEO.

Jane Geraghty is currently chief executive officer of Landor & Fitch, WPP’s brand and design consultancy.

Disney CEO Bob Iger: We’d like to stay in that (India) market

The NCLT on Feb 9, rejected the IPRS’s plea questioned the legality of the arrangement between Star India and Novi Digital Entertainment. (Representative Image: via Unsplash)

As per their declarations, Disney is now progressing toward attaining annualised savings of $7.5 billion, demonstrating its proactive approach to cost management.