Sidharth Shakdher was the executive vice president and chief marketing officer at Disney+ Hotstar. The streamer has been losing steam in the India market lately.
Category: Brand Makers
Bookstrapping: Five books tapping on the theme of Hindustan
Our book reviewer lists five books that touch upon H-Pop, last rites and its rituals, teachings of Ramayana and a lot more.
We expect Keventers to be a trusted household name, says founder Agastya Dalmia
Storyboard18 caught up with Agastya Dalmia, founder and CEO of Keventers, to understand the modern role of legacy brands in India.
CXO Moves: Exec movements at WPP, Publicis Groupe, L&K Saatchi & Saatchi, Sleepwell and more
Executive moves in the world of brands and agencies.
To handle stress, it’s crucial to distribute work, share the load with peers and team, says Shivam Ranjan of Motorola
Shivam Ranjan, head of marketing, Motorola, Asia Pacific, on the influencers he follows in the smartphone industry, his tips on managing work-related stress, books he is reading, and more.
Indigo partners with Mokobara to launch premium luggage collection for modern Indian jetsetters
The collection, titled Moko 6E, features two suitcases—a check-in bag, and carry-on or cabin bag—in the signature IndiGo blue and comes with an ‘unbreakable’ German Polycarbonate hardshell.
WPP appoints Jane Geraghty as chief client officer
Jane Geraghty is currently chief executive officer of Landor & Fitch, WPP’s brand and design consultancy.
Disney CEO Bob Iger: We’d like to stay in that (India) market
As per their declarations, Disney is now progressing toward attaining annualised savings of $7.5 billion, demonstrating its proactive approach to cost management.
CarDekho promotes Charu Kishnani as chief marketing officer
Previously, Charu Kishnani was the executive vice president – marketing.
Polycab partners with Posterscope India to launch its latest campaign
In order to further strengthen the brand’s presence, Posterscope, an OOH (Out-of-Home) specialist agency from Dentsu India, used a combination of traditional and modern digital media at premium inventory and specifically picked high-impact locations.