Brand Makers – Page 71

Polycab partners with Posterscope India to launch its latest campaign

Nilesh Malani, Executive President and Chief Marketing Officer, Polycab India (left) and Imtiyaz Vilatra, MD, Posterscope India (right)

In order to further strengthen the brand’s presence, Posterscope, an OOH (Out-of-Home) specialist agency from Dentsu India, used a combination of traditional and modern digital media at premium inventory and specifically picked high-impact locations.

Lava appoints Sunil Raina as the Interim managing director

With the successful launch of products like the Lava Agni, Blaze, and Yuva series, Sunil Raina has improved the brand's value proposition for consumers and developed brand loyalty.

Sunil Raina has over 20 years of expertise in product development, sales and marketing, strategy, and human resources. He has led a number of Lava’s company operations.

Bumble’s CEO Whitney Wolfe Herd logs out; Slack’s Lidiane Jones to replace her

Whitney Wolfe Herd (pictured left) launched Bumble in 2014 after an acrimonious departure from Match Group-owned rival app Tinder, which she had co-founded. Lidiane Jones (pictured right) has held senior business roles at Microsoft where she spent more than 12 years.

Jones will succeed Wolfe Herd as chief of Bumble on January 2, 2024 the company said.

Smita Salgaonkar moves on from Media.Monks to join Google Cloud

Smita Salgaonkar started her career at People Interactive, and went on to work across Vserv.mobi, HDmessaging and Omnicom Media Group.

Smita Salgaonkar was the country manager – data and digital media at Media.Monks.

Anand Thakur joins GroupM Nexus India as head of analytics, data and tech

In his new position at GroupM Nexus, Anand Thakur will lead automation initiatives across all GroupM applications and contribute to shaping the solution architecture.

Anand Thakur comes from Omnicom Media Group, where he held a key role overseeing various information technology functions such as software development, product development, UI/UX, and business solutions.

L&K Saatchi & Saatchi hires Debanjan Basak as executive creative director

Prior to joining L&K Saatchi & Saatchi, Debanjan Basak was with Havas India as a group creative director. His earlier stints include Contract Advertising, Dentsu Creative, and Percept.

Debanjan Basak will be based in Gurugram and report to Rohit Malkani, Jt. national creative director at L&K Saatchi & Saatchi.

Publicis Groupe appoints Kedar Teny as chief product officer

Kedar Teny will be overseeing and expanding on the Groupe’s product offerings by tapping into its diverse capabilities across creative, media, commerce, PR, production, digital technology and analytics.

Kedar Teny’s most recent stint was as CEO for Lowe Lintas India.

Snap’s CEO Evan Spiegel on AR, marketing and innovation

"I mean, there's a huge group of young people in India who are creating India's future right now. And I think augmented reality is going to be a key part of that. And so, you know, giving people augmented reality experiences to express themselves or to help people learn about the world, I think is a huge opportunity and whether that's partnering with brands to get more distribution or just building things for fun," Snap’s CEO Evan Spiegel.

“There’s an enormous amount of opportunity to reach the 200 million plus folks who are on Snapchat in India and growing,” believes Evan Spiegel.

Wavemaker India bolsters its North leadership team

In their new roles, both Jasmine Sachdeva (pictured left) and Dipika Bhasin (pictured right) will be reporting to Shekhar Banerjee.

The agency has appointed Jasmine Sachdeva as managing partner and Dipika Bhasin as head for team Reckitt.

Sleepwell promotes Ajay Pandey as vice president – marketing

Ajay Pandey started his career as a sales trainer at NIPM - pharma management. His innings at Sleepwell began in 2013 as a management trainee.

Ajay Pandey held the position of head of media at Sleepwell previously