Category: Brand Makers

Bacardi’s Zeenah Vilcassim joins Zomato Live Entertainment as CEO

Vilcassim was promoted in April 2021 to head consumer and customer marketing across the entire Bacardi portfolio of brands. She joined Bacardi four years ago as global brand director for Dewar’s Scotch whisky. She was based out of the company’s Gurugram office.

Zomato Live Entertainment is the experience arm of restaurant aggregator and food delievery company.

Bookstrapping: Through the broken glass by TN Seshan

TN Seshan is India’s own Ramon Magsaysay Award winner whose phone has not stopped ringing! And he picks it up himself!

The book discusses pertinent concerns about the conduct of political parties; do they function in accordance with their own party’s constitution? (the one they submit to the election commission at the time of registration. BookStrapping rating:3.5

LaLiga hopes image makeover will help corner new arenas in India

Indian cricket team captain Rohit Sharma continues his four-year association with the league as its brand ambassador. (Representational image by Fancy Crave via Unsplash)

LaLiga is focusing on new markets and sees Gen Z as the future. As tier 1 and 2 cities in India develop into football hubs, the football league is keen on improving its presence here via social media and fan activation.

Bobby Pawar moves on from Havas

Bobby Pawar joined the network in November 2018.

Bobby Pawar has decided to move away from advertising. He will, however, be a part of Havas India officially till September 2023 and will continue to consult on Havas’ clients and projects as and when necessary.

Facts-based content creators are becoming celebrities: Nestlé’s Rajat Jain

As per Rajat Jain, head of foods business and category head, Maggi noodles, at Nestlé India, "I believe AI is already making an impact, particularly from the perspective of marketers utilising it. The real test, however, lies in its adoption on the consumer side. Given the rapid pace of adoption in India, evident from the 700 million smartphone connections, I foresee its swift integration across three key areas."

The head of foods business at Nestlé Maggi talks about maintaining relevance with Gen Z, content creators calling out big companies and transparency being a critical point for the company.
 

Dentsu Creative appoints Shweta Khosla and Punit Singh as EVP – strategy and planning

Air India traces its legacy through the evolution its logo. (Image taken from @airindia via Twitter)

As per the mandate, Shweta Khosla and Punit Singh will deliver transformative strategies for the agency’s key clients and brands. Their expertise will prove instrumental in addressing brand challenges and elevating the creative standards across both offices.

Archana Vohra steps down from Meta

Meta also rolled out reels on Facebook in 2022, allowing users to create and watch videos clips from creators. One could also view public reels from Instagram, if the creator chooses to recommend it on Facebook. (Image source: Unsplash)

Archana Vohra’s next move remains unknown.

Diageo appoints Varun Koorichh as vice president – marketing

Varun Koorichh, who started his career at Perfect Relations as associate image manager, his innings at PepsiCo began as a management trainee.

With a 15 year experience at PepsiCo, his previous role at the American multinational food, snack, and beverage corporation was marketing director, food service – global customers.