Category: Brand Marketing

IPL 2024: Ticketing-focused company ConfirmTkt joins hands with RCB as its ‘train ticketing partner’

ConfirmTkt will introduce in-app games and contests across various social media platforms, offering RCB fans the chance to win match tickets and autographed memorabilia from the team.

The partnership will see the #TrainTicketKing campaign captivating television commercials (TVCs), dynamic print ads, and digital campaigns featuring well-known RCB players.

Exclusive: Rs. 4 lakh crore sale of local items after PM’s appeal to choose local: MIB’s Anurag Thakur

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

At the News18 Rising Bharat Summit 2024, Anurag Thakur, Union Minister of Information and Broadcasting spoke about India’s incredible growth over the years and how India will be the country too look at for leading various initiatives. Thakur has been very passionate for Prime Minister Narendra Modi’s initiative ‘Vocal For Local’.

Dentsu India inks strategic partnership with consulting firm Arthur D. Little

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

In its initial phase, the alliance will partner with the C-suite and promoters across businesses in the automotive and mobility space (including xEV ecosystem, tires, construction & agri equipment, and component suppliers, amongst others), offering outcome-driven, end-to-end services across areas such as demand sizing, creation & fulfilment, revenue acceleration, customer experience enhancement, and brand strategy & design.

Goonj Raha hai Bharat, India is no longer aping the west: Prasoon Joshi and Amitabh Kant on brand Bharat

"We are currently, no.1 in digitisation, no.1 in infrastructure, no.1 in growth. India is contributing to 20 percent of the world's growth. This is the time to work on branding. This time will never come again," Kant said.

At the News18 Rising Bharat Summit 2024, Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO & CCO, McCann Worldgroup India and former NITI Aayog CEO Amitabh Kant were in conversation about Brand Bharat and what the transition from India to Bharat brings for the people and nation.

ICC announces Invitation to Tender for audio rights

The audio rights packages offered include analogue radio, digital radio, and audio streaming rights for the UK, Ireland, and Australia, besides audio streaming rights for India.

The ITT process allows bidders to produce the Audio World Feed at their own expense for ICC events from 2024–2027.

Prasoon Joshi on winning BJP account: Looking forward to the challenge, BJP has great minds

Meanwhile, the race for political advertising dominance is heating up as polling dates draw near. Google and Meta have witnessed a significant surge in ad spends, with the latest Google Ads (Image sources via Forbes)

Earlier in February, more than a dozen advertising agencies, including industry giants Ogilvy and Prasoon Joshi-led McCann Worldgroup were pitching to secure the BJP account for the 2024 Lok Sabha Elections.

Star Sports signs CarryMinati for IPL 2024

The 24-year-old Delhi-based creator, who is known for his satirical roasting videos and gaming content, has been signed as the new face of ‘Cheeky Singles’, Star Sports’ special weekly show that captures the fun side of the sport.

With a long-term vision to transform sports broadcasting, the collaboration will marry CarryMinati’s authentic brand of sharp humour and strong youth connection with Star Sports’ vast cricket viewership, promising an unprecedented viewing experience.

73 percent of IPL 2023 viewers tuned in to cricket league digitally: Glance report

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

As per ‘The Cricket Playbook for Growth Marketers’ report, smart lock screen insights based on the 128 million users that tuned in for periodic updates of India’s cricket tournament in 2023. The platform received 2.6x higher engagement on video with a distinct surge in activity in the second half of the day, and 35 percent of cricket content engagement came from vernacular languages.