Brand Marketing – Page 19

Fixderma joins Delhi Capitals as associate sponsor for upcoming Tata IPL season

Additionally, viewers can anticipate the integration of Fixderma's Shadow Sunscreen range into various promotional activities.

As part of this partnership, the Fixderma logo will be on the lead arm of Delhi Capital jerseys, throughout the tournament.

Creators United concludes its creator festival ‘Creators United 2024’

In its second edition, the event showcased the synergy between technology and creativity, driving economic growth and innovation in the digital landscape.

The event witnessed the presence of digital celebrities such as Harsh Beniwal, Jannat Zubair, ScoutOP, Tech Burner, Mythpat, Anubhav Singh Bassi, Saurav Joshi, Sakshi Sindwani, Mumbiker Nikhil, etc, amplifying the festival’s digital reach to nearly 1 billion individuals.

Godrej Appliances joins ONDC network to expand consumer reach

On the back of this extensive Network, the brand aims to cater to several pin codes across 20+ states in India in the coming months. (Representational image via Unsplash)

Godrej Appliances has tied up with Mystore to facilitate its enlistment across the Open Network.

Star Sports and Tata Play roll out ads to target affluent audiences this IPL season

For the first time ever, advertisers will have the opportunity to target their ads to the most premium cohorts during live IPL matches on key Star Sports channels.(Image Source: Twitter handle of Indian Premier League - @IPL)

This collaboration aims to provide advertisers with unprecedented access to the most premium audiences in the top eight metro cities.

Nykd’s Preeti Gupta on social taboos around lingerie and more

Preeti Gupta, Business Head, Nykd by Nykaa

Preeti Gupta, Business Head, Nykd by Nykaa talks about how many women worldwide are not happy with their breast size and how Nykd is playing a role to contribute to conversations around body positivity.

Suzuki trademarks Escudo and Torqnado nameplates in India

At present, Suzuki uses the Escudo nameplate in Japan, which is an SUV. It has been hinted that the seven-seater version of the Grand Vitara could be called Escudo when launched in India, highlighted in a media report. However, the Torqnado name is new. (Image source: Unsplash)

Maruti Suzuki confirmed that it will be launching eight new vehicles in the next four years. Out of the eight, the two trademarked names will be for two models.

Patanjali Ayurved apologises to Supreme Court for ad mishap

As per the affidavit, the idea behind the ad in question was to promote the ayurvedic products which are based on age old literature/material backed by scientific research. (Image source: Moneycontrol)

In the affidavit they said they will ensure that such advertisements are not issued in the future.

NIXI and MeitY announce BhashaNet portal to foster digital inclusion across nation

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

The theme of the event, ”BhashaNet: Impetus Towards Universal Acceptance,” highlights NIXI’s dedication to ensuring that individuals, regardless of language or script, can fully participate in the digital world.

Castrol and bp sign Shah Rukh Khan as brand ambassador

Shah Rukh Khan remarked, “I am thrilled to associate with Castrol, a brand I’ve long admired for its commitment to performance. As a fellow automobile enthusiast, I believe Castrol’s dedication perfectly aligns with my pursuit of excellence. Together, we aspire to inspire and empower drivers to revel in the joy and liberation of the open road, safely. I am eager to embark on this journey together.”

Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and Castrol, showcasing their wide range of products.

ID Fresh partners with Tata Motors; inducts the first batch of zero-emission Ace EVs

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

50 percent of iD Fresh Food’s delivery fleet will be converted by 2025 and the remaining 50 percent by 2027.