Brand Marketing – Page 18

Ad body ASCI to help advertisers get ready for digital data protection law

The White Paper also encapsulates insights on this complex issue, gathered from a cross-section of businesses across sectors including organizations such as HUL, Google, Dream11, Pepsico, MakeMyTrip, White Rivers Media, Pidilite, UB and Leadsquared.

ASCI has released a whitepaper in collaboration with legal firm Lexplosion to empower stakeholders with actionable knowledge to thrive in the evolving digital landscape.

Nissan Motor India names Saurabh Vatsa as managing director

Vatsa succeeds incumbent Managing Director Rakesh Srivastava who retires this year on March 31, 2024.

Vatsa will report to Frank Torres, President at Nissan India Operations and Region Divisional Vice President of Business Transformation (AMIEO).

Centuary Mattress joins Sunrisers Hyderabad as official sleep sponsor for Tata IPL 2024

As part of the sponsorship agreement contract, the Centuary Mattress logo will be prominently displayed on the leading leg of the player’s trousers.

Centuary mattress also commands a solid market share across Andhra Pradesh and Telangana region. As a brand that is deeply rooted in Hyderabad, this partnership will help Centuary in further strengthening its presence in the Deccan community while also enhancing its brand visibility on a national scale.

How Unilever Wife Madhabi Puri Buch is applying FMCG Giant’s strategy on Indian stock markets

Buch highlighted the collaborative efforts between SEBI and the financial industry to explore sachetisation strategies for mutual funds. She pointed out that while the industry currently deems a Rs. 500 monthly SIP (Systematic Investment Plan) as profitable, there is a need to make smaller denominations, such as Rs. 100 or Rs. 250, economically viable. (Image source: Moneycontrol)

SEBI Chairperson, Madhabi Puri Buch, delivered a compelling speech at News18’s Rising Bharat Summit 2024, emphasising the transformative potential of sachetisation in financial products, drawing parallels to the success of the sachet model in the shampoo market.

Havas launches Conran Design Group network; Creative branding agency in France to be renamed W Conran Design

The network launch also marks the release of Conran Design Group’s new proprietary study, Citizen Brands, an evidence-based brand and design framework that identifies which brands are achieving balanced growth.

With studios in London, Paris, Mumbai and New York, the network’s team of 250 strategists and creatives will use their expertise in brand strategy, brand design, experience design and communications and engagement to inspire progress for clients and empower brands to make a meaningful impact.

playR retains title as official global merchandising partner for Mumbai Indians for Tata IPL 2024

They aim to be a leading provider of Lifestyle, Sports, and Service Management worldwide.

Founded in 2021, playR offers a wide range of products, including t-shirts, jackets, shorts, tracksuits, bats, balls, leg-guards, gloves, bicycles, bags, yoga mats, bottles, and limited-edition items.

NIC Ice Creams joins Mumbai Indians as official partner for upcoming Tata IPL season

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

This partnership with Mumbai Indians offers NIC the perfect platform to serve customers at home as well as in-stadia, while they cheer for their favourite team during the cricket season.

65 percent of brands now investing more than 16 percent of budget towards MarTech: Mirium India And VML Report

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

Last year, only 18 percent of brands were allocating a portion of their budget towards MarTech.

Digitas India takes Duolingo mascot to Lakme Fashion Week

Throughout the event, Duo engaged with fellow creators, attendees, and even photobombed.

The owl was spotted donning outfits inspired by pop-culture and iconic fashion moments, ranging from Kim Kardashian’s Met Gala look to Taylor Swift’s viral “Don’t Blame Me” ensembles.

KukuFM enters strategic partnership with Stockholm-based Storytel

The integration of Storytel's library into the Kuku FM platform is already underway and is expected to be completed within the next quarter, with audio content set to be available as early as the 1st week of March. (Representational image by Alexey Ruban via Unsplash)

This partnership will enable Kuku FM to integrate over 3,300 audiobooks and 26,000 hours of fresh content from Storytel’s extensive collection.