Category: Brand Marketing

Madison World reveals new look on 36th anniversary

Lara Balsara Vajifdar, executive director , Madison World, said, “We have always been pioneers in the realm onfinnovation nd ideation. Our brand new look and feel encapsulates our evolution and growth over the years yet retaining some of our core values.”

The new branding showcases the agencies commitment to staying at the forefront of the advertising and media industry. It is minimal, yet powerful; modern, yet timeless; sharp, yet approachable, the company said in a press release.

Revolutionising marketing and customer experience with Generative AI

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

Even though over 51 percent of marketers have started using Gen AI tools to some extent, the broader enterprise impact remains relatively limited outside of a few pockets. To unlock the full potential of generative AI, it is crucial for marketing teams to proactively drive adoption within their workflows, writes Arun Pattabhiraman, chief marketing officer, Sprinklr.

Booking.com focused on Tier 2-3 cities, religious and spiritual travel in India: APAC MD

Over all, Laura Houldsworth also remains extremely optimistic about the travel industry in 2024. “We have seen that travel remains incredibly resilient, which is good for all of us in the industry. We are seeing that worldwide, across Asia Pacific and increasingly so across India. We have seen record numbers for the last two years when we think there was initial sense of revenge travel in 2022, we saw globally 900 million room nights booked.

“We have seen that travel remains incredibly resilient, which is good for all of us in the industry,” says Laura Holdsworth, managing director (MD) and vice president (VP), Asia Pacific (APAC), Booking.com.

Visa CEO highlights UPI’s opportunity for collaboration and growth in India’s fintech scene

In the financial year 2023, Visa's network facilitated payments amounting to $15 trillion and processed 276 billion transactions across 200 countries. India stands out as a pivotal strategic market for Visa, and beyond its headquarters in the United States, India hosts the second-largest employee base for this prominent card network corporation. (Image source: Moneycontrol)

Visa’s CEO praises Indian fintechs for driving financial inclusion with QR payments, and highlights global potential of India stack.

Apple – US antitrust lawsuit: Regulators accused iPhone-maker of monopolizing smartphone markets, “unlawful exclusionary behaviour”

FT carried Apple's statement that said, "This lawsuit threatens who we are and the principles that set Apple products apart in fiercely competitive markets,” it said. “If successful, it would hinder our ability to create the kind of technology people expect from Apple — where hardware, software and services intersect. It would also set a dangerous precedent, empowering government to take a heavy hand in designing people’s technology.” (Image source: Unsplash)

After antitrust lawsuits against Alphabet’s, Google, Meta Platforms and Amazon.com, US lawmakers have accused Apple of monopolizing smartphone markets.

IPL 2024: Hindware partners with RCB and Punjab Kings as an associate sponsor

Hindware extends its association as the associate sponsor for Royal Challengers Bengaluru (RCB) for the second consecutive year. In addition, Hindware solidifies its longstanding partnership with Punjab Kings for the third consecutive year as a sponsor.

The recent unveiling of the Royal Challengers Bengaluru jersey showcased Hindware’s placement on the non-leading arm of the players. The Hindware logo will adorn the helmets and caps of the Punjab Kings players.