As JioCinema commenced their second season on digital, over 59 Crore video views were registered on the platform for the opening day of TATA IPL 2024 which led to 660 crore minutes of watch-time.
Category: Brand Marketing
Anurag Kashyap reveals his meeting rate card; Rs 2 lakh for 30 mins
Renowned filmmaker Anurag Kashyap caused a stir on social media by announcing his intention to charge individuals for meetings or discussions regarding their ideas.
Flipkart Group recycles over 67 million liters of wastewater in one year
The organisation’s water conservation initiatives are aimed towards promoting a judicious approach to water consumption, driven by key focus areas to reduce, reuse, and recycle.
Mukesh Ambani honored with Lifetime Achievement Award
The award ceremony, held in New Delhi, also saw Mathew Oommen, President of Reliance Jio Infocomm, being honored with the Pathbreaker of the Year Award for 2023.
TATA IPL 2024: Meet all the team captains
The 17th edition of the Indian Premier League (IPL) kicked off this week, with ten teams competing until May 26, 2024. The opening match featured Chennai Super Kings (CSK) against Royal Challengers Bangalore (RCB). The captains for each team are eagerly anticipated as they lead their squads in pursuit of IPL success.
Thums Up launches Toofan campaign for ICC T20 World Cup
The campaign features Yuvraj Singh and Virender Sehwag, encouraging consumers to scan a Thums up pack and get a chance to win a seat on Toofan.
Haier announces partnership with JioCinema as the digital streaming sponsor for IPL
In line with its sport-o-tainment marketing strategy, Haier has been deepening its consumer connections by investing in sporting events like Roland-Garros, ATP, FTF and ICC Men’s Cricket World Cup 2023, amongst others.
WinZO collaborates with Carry Minati for Bharat Tech Triumph initiative
WinZO had launched the ‘Bharat Tech Triumph’ initiative to enhance the global export of culturally relevant games and related technology originated in Bharat.
IPL: How it all started and ad man Piyush Pandey’s role in the IPL’s creation
The IPL’s journey from humble beginnings to the world’s most popular cricket league is a remarkable tale of vision to victory.
VI John partners with Lucknow Super Giants as grooming partner
The team, which is captained by KL Rahul, shall be sporting VI John Logo on their non-lead trousers in the upcoming T20 tournament.