Brand Marketing – Page 15

Timex becomes official timekeeper for Punjab Kings in Tata IPL 2024

KPH Dream Cricket Limited CEO Satish Menon said, "We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well."(Image source: News18)

This partnership with Punjab Kings, is in line with the brand’s strategy to reach out to masses and ride the wave of excitement around cricket which unites the nation.

Meesho set to raise $300 million from investors including Tiger Global and SoftBank

Meesho’s $300-million round will be among the very few large rounds that have materialised over the last 12 months. (Image source: Moneycontrol)

Meesho’s fundraise comes at a time when rival Flipkart has already received $600 million from parent Walmart as part of a larger $1 billion round.

BCCI announces full schedule of IPL 2024

The five edtech unicorns—Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad showed spends of more than Rs 2,250 crore on advertising, marketing and promotions in their FY22 filings.(Image source: BCCI website)

May 26 is slated to be the date of the IPL 2024 finale.

Traditional to Trendy: Embracing Gen Z influence in automotive marketing

Gen Z places a strong emphasis on safety when buying a car. They are well-informed about vehicle safety and prioritize features that elevate the safety ratings of a particular model. These safety features align with their proactive approach to personal safety. They also value practicality and want the latest safety technologies in their vehicle. (Image source: Unsplash)

Vinay Pant, head of marketing, Tata Motors Passenger Vehicles Ltd, writes exclusively for Storyboard18 about what it takes to capture the hearts and minds of Gen Z audiences.

Zoom unveils refreshed user experience with Zoom Workplace

For Zoom Meetings, users will see a new Meetings tab within the Zoom app that will allow users to collaborate before, during, and after meetings.

AI-powered portrait lighting will help illuminate users’ faces in poor lighting, and generative AI virtual backgrounds will allow users to create custom backgrounds.

Zoom unveils AI-powered collaboration platform, Zoom Workplace, to reimagine teamwork

Users can enhance their productivity and be better prepared for their workday with Ask AI Companion, which will gather, synthesize, and share information from Zoom Meetings, Mail, Team Chat, Notes, Docs, and more. (Image source: Moneycontrol)

Ask AI Companion will also help prepare users for and recap meetings, show relevant action items, draft agendas, and summarize chat and email threads, as well as documents.

Spotify India MD Amarjit Singh Batra on how ‘sachetisation’ is fueling the music streamer’s growth in India

Spotify India's Amarjit Singh Batra stated, "At Spotify, we are making it easy for them by working on plans and offers which suit everybody. From monthly offers to annual offers, they are priced very competitively. We have offers and products like Duo which is for two people. We have products like family plans which are for multiple people in the household. There are student plans also." (Image source: Spotify Newsroom)

In an exclusive conversation with Storyboard18, Amarjit Singh Batra, MD of Spotify India, shared what it takes to make noise in a complex media and entertainment market.

Anurag Kashyap: Ad appearances and popular ads by the filmmaker

Anurag Kashyap is renowned as a filmmaker and actor in Hindi cinema and has garnered international recognition with his work. His notable works include 'Black Friday,' ‘Dev.D,’ ‘Choked,’ 'Lootera,' 'Ugly,' 'Shaitan,' 'Udaan,' and 'Gangs of Wasseypur.' But, besides his noteworthy directorial career, Kashyap has also made various advertising appearances and directed ads. Take a look. (Stills from the ads)

Filmmaker Anurag Kashyap, best known for ‘Gangs of Wasseypur’ and ‘Black Friday,’ has directed various ads and also made appearances in them.

EPFO adds 16.02 lakh members in Jan 2024; 56.41 percent of total new members fall in 18-25 age group

The above payroll data is provisional since the data generation is a continuous exercise, as updating employee records is a continuous process. The previous data hence gets updated every month. From the month of April-2018, EPFO has been releasing payroll data covering the period September, 2017 onwards. (Image source: Facebook)

8.08 lakh new members enrolled with EPFO during January, 2024. A noticeable aspect of the data is the dominance of the 18-25 age group and the female member addition is indicative of a broader shift towards a more inclusive and diverse workforce.