Category: Brand Marketing

B2B sellers in India are increasingly relying on AI in their selling journeys: LinkedIn ‘Deep Sales’ report

he report shows that the 3 habits of top performers in sales organisations include ‘prioritising high-potential accounts’, ‘investing in building key relationships’, and ‘finding hidden allies and intel for relevant outreach’. Sellers who exhibit these behaviours are known as ‘deep sellers’ by LinkedIn. (Image source: Moneycontrol)

73 percent of B2B sellers exceed their quota using AI.

Adobe and Microsoft partner to bring new Gen AI capabilities to marketers

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

These new integrated capabilities will bring relevant marketing insights and workflows from Adobe Experience Cloud applications and Microsoft Dynamics 365 to Microsoft Copilot, assisting marketers as they work in tools such as Outlook, Microsoft Teams and Word to develop creative briefs, create content, manage content approvals, deliver experiences and more.

Holi 2024: The festival spurs sales surge for quick-commerce companies

Companies such as Blinkit, Zepto, and Swiggy Instamart only share two graphs depicting an increase in orders over a comparative period, without disclosing specific numbers for orders or orders per minute (OPM). (Image source: Moneycontrol)

Quick-commerce platforms saw a sharp sales spike during Holi, driven by high demand for essentials like white t-shirts, water guns, balloons, and colours. Many even reached their highest-ever orders per minute.

Moneycontrol continues its winning streak, beats ET comprehensively across metrics

Both PVs and time spent are crucial parameters for media planners and advertisers who always choose platforms with better stickiness. It also showcases the reader’s trust, who’s consuming a lot more content of Moneycontrol as compared to ET.

Number one in unique visitors, over three times bigger on time spent and a similar lead on page views.

Volkswagen planning to expand to tier II and III cities

Volkswagen Passenger Cars India, which sold around 44,000 units in 2023, sells premium performance-oriented variants of its models SUV Taigun and sedan Virtus with a 1.5-litre petrol engine under the ’GT’ trim.(Image source: Amazon)

The endeavor of Volkswagen is to go into the new growth centres of India.

Noise rolls out Noise Premier League’s (NPL) second season

This year, Noise Premier League also incentivizes users to achieve their fitness goals. Participants can earn Noise Coins as rewards for achieving daily step count targets and successfully completing fitness challenges. These Noise Coins can then be redeemed for a chance to win prizes. (Image source: X)

This interactive event – hosted within the brand’s flagship NoiseFit App – allows users to participate during IPL matches by predicting winners and earning exciting rewards directly through the app.

Mirum India wins digital mandate for ibis Hotels

ibis Hotels aims to strengthen its position in the market by reaching out to its audience more effectively through digital channels.(Representative Image via Unsplash)

With a focus on building a community for the brand on the digital front, Mirum India will play a strategic role in creating awareness and driving top-of-the-mind-recall for the brand.

Amul goes to America: GCMMF to introduce Amul fresh milk in the US

MMPA will handle milk collection and processing, while GCMMF will manage the marketing and branding of Amul fresh milk. (Image source: Moneycontrol)

Amul fresh milk, for the first time, will be introduced by Gujarat Cooperative Milk Marketing Federation (GCMMF) in the US market, offering four variations to cater to the Indian diaspora and Asian community.