Brand Marketing – Page 13

TATA IPL 2024: 50 winners take home gold worth Rs 1 Lakh each

The five edtech unicorns—Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad showed spends of more than Rs 2,250 crore on advertising, marketing and promotions in their FY22 filings.(Image source: BCCI website)

Mumbai-based Antony Joseph Dcruz won the top prize of gold worth Rs 50 lakhs playing Jeeto Dhan Dhan Dhana Dhan on JioCinema .

Tata Passenger Electric Mobility and Hindustan Petroleum Corporation partner to optimize EV charging infrastructure

BYD, with just two models in its India line-up – e6 MPV and Atto 3 SUV, grew over 1500 percent in 2023. (Image source: Unsplash)

This agreement between TPEM and HPCL aims to explore synergies between the two companies to encourage more people to adopt electric vehicles in the country.

Adobe announces Adobe Experience Cloud innovations that enable brands to unify customer data

The Adobe Experience Platform AI Assistant enables brands to supercharge the productivity of experience practitioners, democratize access to extended teams and unleash new ideas. (Image source: Moneycontrol)

Adobe Experience Platform provides a single view of customers across every channel, allowing AI to analyze data and deliver actionable insights in real-time

Tata IPL 2024: Waaree Energies joins as Delhi Capitals’ associate sponsor

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Through this sponsorship agreement, the company aims to leverage the popularity and reach of the much-awaited cricketing event to amplify awareness of solar energy solutions among a diverse and widespread audience, while intending to enhance its footprint in markets across India.

Consumer court slaps Rs 45,000 fine on Amazon for delayed refund on defective product

Prior to 2013, Publicis Groupe handled Amazon’s media account. (Representative Image: Christian Wiediger via Unsplash)

Commission President SS Malhotra and members Rashmi Bansal and Ravi Kumar emphasised that Amazon was obligated to ensure the sale of authentic, defect-free products and expedite the replacement of faulty items and issuance of refunds.

ShareChat appoints Kartik Patiar as Senior Director for online and media & entertainment

In his new role, Kartik will be a part of ShareChat’s Business Team.

With a diverse experience of over 16 years across multiple sectors and industries, Kartik was previously responsible for driving the Revenue Charter at Disney+ Hotstar, as Director for LCS Sales.

Bank of Baroda acquires co-branding rights of Delhi’s three Metro stations

The South Extension Metro station is situated on the Pink Line, while the Rajouri Garden Metro station is an interchange station on the Blue Line and Pink Line of the Delhi Metro. (Image source: Unsplash)

In addition to the exclusive co-branding rights, the Bank will get a space for branding, display of products and installation of an ATM/Digital Banking Unit (DBU)/ kiosk to serve customers.

Talented, Britannia Good Day and Myntra collaborate to create a ‘Bank of Small Wins’, putting ‘money’ in 1 lakh random pockets

Britannia Good Day presents the world’s smallest media touchpoint… pockets! Over 1 lakh random pockets across Myntra’s jeans, trousers, and pyjamas. Thousands of pockets across clothes that arrive at India’s biggest laundry chain, UClean and one of India’s biggest thrift stores - Bombay Closet Cleanse. Read on.

Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.

Consumer Affairs Secretary Rohit Kumar Singh: “Menace of misleading ads has to be curbed”

Rohit Kumar Singh says, "We also must realise that this regulation versus innovation debate is something the whole world is struggling with. If you regulate too much, then technology will not develop. If you regulate too less, then it is harmful."

Consumer Affairs Secretary Rohit Kumar Singh said, “We are concerned about misleading advertisements because we think that the rights of the consumers get adversely affected because you’re promising something which is not there.”

Offshore betting firms dodge MIB, target cricket fans through OOH and discrete channels

The Indian Premier League (IPL) season is a goldmine for these companies, with cricket betting likely to spike dramatically from now to the end of the T20 World Cup 2024 in June

Despite efforts by the Ministry of Information and Broadcasting (MIB) to curb their advertising initiatives, these companies – 1XBet, DafaBet, Parimatch, Betway, and others – are focusing on digital and out-of-home platforms to bypass restrictions.