Category: Brand Marketing

EXCLUSIVE: BJP partners with meme marketing agencies in 2024 election strategy

BJP is the highest spending political party on platforms like Google and Meta. As per Google’s Ad Transparency Report, the party has spent Rs 5.37crore on Google ads in the last 30 days. On Meta the party has spent Rs1.31 crore in the same period. (Image source: BJP via Instagram)

BJP has brought on board firms like Acquaint Consultants to leverage meme marketing for enhanced digital engagement in Lok Sabha polls, industry sources have told Storyboard18. Acquaint Consultants, however, has denied any association with a political campaign.

Explained: How political parties’ media buying mirrors, and diverges from FMCG brands

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

Both political parties and brands are vying for the attention of the same group – the voter/consumer. The end goal is also the same. However, there are some key differences when it comes to media planning and buying. Find out what they are.

Daryaganj accuses Moti Mahal of defaming them as ‘Cheats’ in Butter Chicken dispute

Daryaganj asserted that the statement depicting them as cheats amounts to defamation, and highlighted that The Wall Street Journal article has been disseminated and replicated by various other online platforms. (Image source: Zomato)

Daryaganj has objected to the statement attributed to the owner of Moti Mahal, which reads, “They (Daryaganj) are piggybacking off my legacy. What big cheats they are.”

News18 Indian Languages dominate digital space, beat TOI Vernacular

News18 Indian Languages cluster consists of Hindi as well as regional languages. (News18 India, News18 Rajasthan, News18 MP/Chhattisgarh, News18 Bihar Jharkhand, News18 UP/Uttarakhand, News18 Punjab/ Haryana, News18 Bangla, News18 Gujarati, News18 Kannada, News18 Tamil Nadu, News18 Telugu, News18 Odia, News18 Assam/NE, News18 Lokmat, News18 Kerala and News18 Jammu Kashmir Ladakh Himachal)

With an impressive 69.6 million Unique Visitors (UVs), News18 Indian Languages outperformed TOI Vernacular, which recorded 66.3 million UVs in February. Aaj Tak trailed behind with 43.1 million UVs, while LiveHindustan garnered 37.2 million UVs.

Nirmala Sitharaman inaugurates Swiggy’s new initiative “She The Change- From Vision to Venture”

Nirmala Sitharaman said “From keeping women at the centre of policymaking to women-related budgets to discussing women in employment, we have come a long way. Today, I can see there is great vibrancy in women-led enterprises, where women are coming forth and taking up business challenges whether small, medium or big, you find women everywhere, and programmes such as Swiggy's “She the Change” are giving them the encouragement and a little push, and for other women to know this is possible."

The launch event served as a platform for accomplished women entrepreneurs in F&B from across India, joined by distinguished figures from economics and academia, and Swiggy’s leadership including Sriharsha Majety, Group CEO, Swiggy and Rohit Kapoor, CEO of Food Marketplace, Swiggy.

Mamaearth’s Ghazal Alagh had a fan-girl moment when she met Smriti Irani. Find out why

Reflecting on her firm's policies, Ghazal noted that at Honasa Consumer Ltd., they have successfully preserved nearly all employees throughout these critical junctures. “At Honasa Consumer Ltd., we've proudly retained almost 100 percent of employees through these life stages”, Ghazal stated.

Ghazal Alagh, who is the co-founder of Honasa Consumer, maker of Mamaearth brand, and a shark from the inaugural season of Shark Tank India, recently recounted her meeting with Smriti Irani, Union Cabinet Minister for Women & Child Development and Minority Affairs, who is also an MP from the Amethi Lok Sabha constituency. Taking to… Continue reading Mamaearth’s Ghazal Alagh had a fan-girl moment when she met Smriti Irani. Find out why

RISE Worldwide secures team partnerships valuing around Rs 300 crore

The loyalty and passion within the sports fans present a valuable opportunity for brands to connect with their customers on a deeper, more personal level. (Image source: @IPL via X)

Among these significant partnerships, Dream11 has joined forces with Sunrisers Hyderabad, Gujarat Titans, Punjab Kings, and Kolkata Knight Riders, while Luminous has taken the spotlight as the front-of-jersey partner for Rajasthan Royals.