Category: Brand Marketing

Mum’s the word: Ad and marketing agencies wary of talking about the poll-related work

It’s quite a predicament, says one ad agency head who wished not to be named. “On the one hand, you want to talk about the work because it is an election-related campaign, on the other hand, it would be tricky if you do,” he said. (Representative image by Kristina Flour via Unsplash)

Ad and marketing agencies are not willing to openly talk about political campaigns for 2024. Reasons range from contract-related clauses to party orders to fear of social media backlash and impact on employees.

Criteo secures MRC accreditation for retail media measurement

Accreditation by the MRC also included a review of Criteo’s GIVT detection for both Onsite Sponsored Products and Onsite Display Ads, which enables advertisers and agencies to flag certain invalid sources.(Representative Image: Carlos Muza via Unsplash)

For years, Criteo has been building a commerce media strategy for advertisers to connect with consumers throughout their shopping journey.

Automobili Lamborghini renews its logo

This evolution is part of the broad transformation process denoted Direzione Cor Tauri, the strategy that embodies Lamborghini’s new trajectory focused on sustainability and decarbonization.

This revamped version of the logo becomes an integral part of the company’s distinctive identity and will also be applied on future cars.

DELL ranks first in India’s 1000 most trusted brands fifth year in a row: Report

LIC (Life Insurance - PSU), ranked at nineth, and SAMSUNG (Televisions), at the tenth position, have seen drops of 2 and raise by 7 places respectively. (Representative image via Unsplash)

This year’s study, gathering insights from 2,500+ consumer-influencers across 16 cities, highlights HONDA Two Wheelers made a leap to second rank from rank 30.

India emerges most optimistic market in March 2024: Ipsos

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

Automotive, IT & technology etc. Worry around inflation and unemployment has seen a significant drop in March 2024 and likewise for education.