Brand Marketing – Page 10

BoAt’s ad sinks?: Apple-bashing ad created by Tanmay Bhat gets backlash

While some viewers embraced this message, applauding boAt for its boldness and creativity, others remained unconvinced. There is an all-out online war advocating for and against the ad.

The boAt vs Apple ad has taken the internet by storm. Mixed reactions all-round. Is it a good addition to combative ads? Find out.

Edtech vanishes from IPL, spending plunges to almost zero in two years

The five edtech unicorns—Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad showed spends of more than Rs 2,250 crore on advertising, marketing and promotions in their FY22 filings.(Image source: BCCI website)

According to TAM Sports data, in 2022 edtech brands advertised for more than 40-plus hours across all channels that telecast IPL 15, contributing 60 percent of overall advertising share. In 2024, edtech brands have vanished.

Delhi-based marketing consultancy One Source joins BJP’s digital marketing arsenal for 2024 elections

No single agency can claim credit for the Bharatiya Janata Party's (BJP) Lok Sabha campaigns. The party has put together a diverse agency roster.(Image source: CNBC-TV18)

According to industry insiders, the agency holds a portion of the ruling party’s digital creative mandate.

From fads and trends blah-blah to hard working marketing

In marketing, as in all businesses, the adage holds the truth: "Shortcuts make long delays." Lasting success relies on taking the more difficult but rewarding path of building relationships through trust earned step-by-step over time, writes Shubhranshu Singh. (Image source: Unsplash)

A great brand never killed a business but a bad business destroyed many iconic brands, writes Shubhranshu Singh in this week’s Simply Speaking column for Storyboard18.

Cleartrip strategically announces Dhoni as brand ambassador during IPL season

We needed a celebrity who embodies trust and can say, 'This is the brand I use and endorse’. There’s no better person than MSD to do that for us: Ayyappan Rajagopal, CEO, Cleartrip

In an exclusive chat with Storyboard18, Ayyappan Rajagopal, CEO, Cleartrip talks about advantages of having MSD on board as an ambassador, long term plans for the brand, travel hitting pre-pandemic levels and domestic travel trends.

Zee layoffs: Punit Goenka cuts tech and innovation centre by 50 percent

In line with his strategic plan focused towards achieving the targeted goals, ZEE's MD and CEO Punit Goenka proposed the implementation of a lean and streamlined management structure to the Board on April 5. The streamlining process included rationalisation of the workforce by 15 percent.

The Company recently announced the strategic realignment of its Revenue vertical, that is now being directly driven by the MD & CEO.

Where does the news genre fit in media strategies for the upcoming elections?

News as a genre can be leveraged in new and innovative ways to expand and deepen audience interest and engagement across media like TV, digital and social media.

Leading marketers and media experts decode the power of news genre for advertisers in the 2024 Lok Sabha elections.

PM Modi emphasises importance of advanced AI education and content verification measures during discussion with Bill Gates

Additionally, he emphasised the need for a strong legal framework to govern both AI and deepfake technologies, highlighting the significance of responsible regulation in the swiftly changing digital environment. (Image source: Moneycontrol)

On March 28, PM Modi and Bill Gates convened for talks encompassing AI, digital public infrastructure, and climate change. Gates commended India’s embrace of technology, while PM Modi underscored initiatives like ‘Namo Drone Didi,’ focusing on empowering women. Additionally, PM Modi promoted AI education, implementing watermarks on AI content, and regulating deceptive deepfake technology.

Santosh Iyer: Women buyers constitute 15 percent Mercedes customer base

According to Santosh Iyer, the average age of Mercedes-Benz buyers in India has dropped to 38 years from 44, implying a growing preference among younger demographics for luxury vehicles.

Mercedes-Benz is collaborating with tech giants like NVIDIA and Google to enhance the personalisation of its vehicles through software integration

Mamaearth parent Honasa launches GenZ focused makeup brand Staze

The brand’s target demographic is Indian women in the age group of 18-24 years, “who prioritise innovation and quality at accessible price points". (Image via LinkedIn)

In a statement, the company said that the brand has been created by a coalition of 43 beauty experts worldwide, including product specialists, dermatologists, influencers, and makeup artists.