Category: Brand Marketing

Influencers in India working for less than 10 hrs a week, earning upto Rs 10 lakh a month

Influencer marketing was part of three in four brand strategies-engagement rate and quality of target audience were the top criteria for brands to select influencers.(Representative image, sourced from Instagram)

As per an EY report, influencer marketing in India is expected to grow 25 percent in 2024, low work hours, high earnings attract creators.

Tata Technologies and BMW Group form a joint venture

In automotive software, the focus will be on automated driving, infotainment, and digital services.

The joint venture with Tata Technologies will aid BMW Group in engineering premium products, delivering digital experiences for its customers and propelling its digital transformation journey, the company said.

Pepperfry rolls out its latest April Fools’ day campaign

Imagine a world where your furniture could predict and warn you of impending toe collisions, highlighted the company in a press release.

While there may not be a ground-breaking AI solution to prevent toe-stubbing, Pepperfry’s April Fools’ Day campaign video promises a hilarious look at this common household struggle, stated the company in the press release.

Kalyan Jewellers rolls out a new campaign on Gudi Padwa featuring brand ambassador Pooja Sawant

The digital campaign features Kalyan Jewellers’ regional brand ambassador Pooja Sawant in a distinctive avatar, portraying the role of a young mother, who embraces parenthood through child adoption. The storyline aims to encourage audiences to embrace new beginnings with an open-minded attitude, highlighted the company in the release. (Still from the ad)

The digital film offers a progressive narrative towards redefining family structures and celebrating the diverse paths to parenthood, stated the company in the release.

Saregama launches Padhanisa, an AI-based music learning app

"Padhanisa, an AI based music learning app that aims to make Indian vocal learning simple, easy and accessible to everyone across the globe," Indian music label Saregama said.

Saregama’s AI based app’s features include individualized class structure, where every session is tailored to address the specific needs and goals of each learner.

EaseMyTrip acquires ETrav Tech Limited

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The primary objective of this strategic investment is to acquire a minority interest and strengthen EaseMyTrip’s B2B segment offerings, catering to the diverse requirements of its corporate clients.