Category: Brand Marketing

HUL introduces foster caregiver leave policy

HUL has been having informal discussions with prospective buyers, including bulge bracket private equity funds.

The newly introduced Foster/ Kinship Caregiver Leave is a step forward to ensure caregivers for foster children or kinship can balance their professional responsibilities with their caregiving duties.

Tata Starbucks opens its 400th store in India; Newest addition in Coimbatore

Honouring this very legacy, the store has a suspended sculpture art that is weaved together with wood, intricate linen textiles and woven ropes. The terrazzo floor complements the sturdy concrete walls that rise to a ceiling grid coated in red oxide, an elegant design element that effectively divides the space into compartments, creating pockets of light and shade, volume, and intimacy.

The 400th store nestled in the city of Coimbatore is situated within Lakshmi Mills compound at Pudur.

Women Premier League: UP Warriorz and Navya Naveli Nanda unite to combat online trolling in women’s cricket through #TrashTalkCleanUp

A recent study by Plan International found that social media abuse targets female athletes three times more than men. A study published by World Athletics also states that out of all the hate circulating about the Olympics, 87 percent of it was targeted towards women.

The aim of ‘Trash Talk Clean Up’ is to bin the negativity of social media and create safe spaces on the internet for UP Warriorz’ players as well as female athletes at large.

Union Minister Anurag Thakur launches sports talent identification programme KIRTI

The fundamental objective of KIRTI is to create a pyramidal structure starting from the grassroots level and culminating in the development of elite athletes for achieving excellence at international platforms. The Target Olympic Podium Scheme, which has two divisions – core and developmental – sits right at the top of the pyramid. (Image source: Anurag Thakur via X)

Union Minister for Youth Affairs and Sports, Anurag Singh Thakur, launched a unique talent hunt program, Khelo India Rising Talent Identification (KIRTI) in Chandigarh on Tuesday.

Hero FinCorp unveils new brand identity for Rising Bharat

Abhimanyu Munjal, Jt. Managing Director & CEO, Hero FinCorp, expressed, "India's growth story is not just about numbers; it's about the resilience, innovation, and aspirations of its people, shaping a vibrant tapestry of progress known as Bharat. Our visual evolution is aimed at serving Aspiring Bharat; providing the Confidence to Make it Happen"

The new brand identity and logo symbolise the company’s evolution mirroring that of the nation.

Oscars gets 19.5 million viewers on TV, largest in four years; Full list of winners

The 96th edition of the Academy Awards were held at Dolby Theatre in Los Angeles, United States. Cillian Murphy took home the Oscar for Best Actor for his role in "Oppenheimer". The Oscar for the Best Actress was won by Emma Stone for "Poor Things". (Image source: CNBC-TV18)

Walt Disney Co-owned ABC network got an audience of 19.5 million viewers on television, a 4.3 percent increase from last year’s Oscars ceremony.

The Body Shop shuts down its US operations: Report

In February 2024, The Body Shop’s UK business had fallen into administration, putting more than 2,000 jobs and 200 stores at risk. The retailer, owned by private equity firm Aurelius, appointed administrators at FRP Advisory on Tuesday. It said the move was the best way of securing the brand’s future. Aurelius agreed to buy The Body Shop late last year in a deal that valued the retailer at £207 million ($262 million). (Image source: ContactPigeon)

The company will also be shutting its Canadian operations.

Airtel’s Gopal Vittal tells 19,000 employees to cancel all biz meetings on Tuesday. Here’s why

In his letter, Vittal urges Airtel managers "to actively listen" to customers as well as the company’s staff on the frontline. Executives and employees are to share observations internally through an online form on the same day. (Image source: Moneycontrol)

Beyond social listening and into real listening: Airtel’s top boss asks employees and executives to meet and listen to customers.

How Smart Lock Screens are changing mobile marketing in India

By leveraging the lock screen, a surface that consumers interact with over 70 times a day, brands can drive awareness, consideration, and interaction, ultimately inspiring meaningful actions. Real-world examples from leading brands such as Pizza Hut, American Tourister, and Swiggy underscore the efficacy of smart lock screen advertising in driving tangible results.

Vasuta Agarwal, chief business officer, InMobi Group, writes about ‘Always-on’ users and how they have redefined the rules of engagement in the digital realm.