Category: Brand Marketing

Ghatiya Gods: All about Gopal Snacks, India’s fourth-largest packaged namkeen manufacturer

Gopal Snacks has a rich history dating back to its founding. Gopal Snacks Limited (GSL) operates three primary manufacturing facilities located in Rajkot (Gujarat), Nagpur (Maharashtra), and Modasa (Gujarat). These facilities produce a variety of snacks including Gathiya, Namkeen, Wafers, and Snack Pellets. Their product range encompasses Extruded Snacks, Premium Namkeen Range, Rusk, Papad, Spices, and Flour. (Image source: Moneycontrol)

Born as a family venture, Gopal Snacks offers a wide range of savoury treats, from ethnic and western snacks to snack pellets, fast-moving consumer goods, and packaged sweets.

Mamaearth forays into personal wash category; rolls out moisturizing lotion soaps

Available in 4 variants – Ubtan, Vitamin C, Multani Mitti and Neem, the personal wash category includes a variety of soaps tailored to different skin types and preferences.

With a growing demand for natural and sustainable personal care products, Mamaearth’s decided to venture into the personal wash category, states the press release.

Flipkart and BigBasket move for faster delivery

In January, BigBasket had announced its rebranding for slotted delivery services, stated an ET report. This allowed consumers to pick a slot in order to get their groceries delivered within two hours. (Image source: Unsplash and Moneycontrol)

This move comes amidst increasing competition from e-commerce companies such as Blinkit, Zepto. This is also followed by rising customer demand for speedy delivery in non-metro cities.

Number of female leaders in tech, media sees dip: LinkedIn report

The roles are director, vice president, CXO, or partner at Indian companies, highlighted in an ET report. At present, there are two women heading the role compared to 10 men, with the same ratio being the case in 2020. (Representational image: Brooke Lark via Unsplash)

As per a study conducted by LinkedIn, categories such as construction, oil, gas and mining followed by utilities have seen an increase among female staffers getting into leadership roles.

IMAX and BookMyShow enter into partnership; to collaborate on features across BookMyShow

IMAX will have higher visibility and discoverability on BookMyShow, and the platform will highlight IMAX releases through targeted marketing efforts, beginning with the highly anticipated film Dune: Part Two, states the release.

This new partnership will provide audiences with access to the latest Indian films and Hollywood releases.

JioCinema partners with ShareChat and Moj to widen sports content base

This partnership aims to help JioCinema engage more deeply with consumers of regional content by being present on their preferred social platforms and blending with their digital consumption habits. (Image source: Moneycontrol)

ShareChat and Moj’s extensive user base of over 325 million users will have access to an array of snackable content of their favourite sport in the language of their choice through JioCinema’s handle on both platforms.

Parle-G Dark. It’s for real! Parle-G officially launches new variant, Parle-G Dark

The product has been initially launched in Maharashtra and is now available in mom and pop stores. The company also plans to gradually introduce it across the entire country. However, it is not yet available in malls or on e-commerce platforms. (Image source: Ramsa Chaudhary via X)

Parle-G Dark, featuring chocolate flavouring and updated packaging as Dark Cocoa Biscuits, garners excitement among consumers.

‘Poacher’ producer Alia Bhatt sparks controversy by carrying leather bag despite animal welfare advocacy

Renowned for her portrayal of women in challenging roles, she has earned accolades including a National Film Award and six Filmfare Awards.

Alia Bhatt, Gucci’s global brand ambassador, faced backlash after appearing at a Mumbai event with a $2800 black leather bag. Reddit users criticised her for a contradiction between her personal values and promotional activities.