Amit Doshi, Chief Marketing Officer of Britannia Industries Ltd, sheds light on the genesis of the HerStore marketplace for women entrepreneurs, the “acts not ads” approach and how the platform works.
Category: Brand Marketing
Bombay HC to hear Killer Jeans’ Rs 25 crore suit against Netflix for trademark infringement; Brands land in a ‘Killer Soup’
KKCL is seeking damages up to Rs 25 crore, and removal of any content that infringes the trademark. The first hearing will take place on March 11, 2024.
Interactive Avenues: Anupam Mittal’s first investment as an angel investor
Anupam Mittal’s investment in Interactive Avenues in 2007 propelled the company to success in India’s digital marketing landscape. Similarly, the acquisition by IPG Mediabrands in 2013 solidified its position as an industry leader.
Omnicom India supports launch of India chapter of Women in Tech Global
Women In Tech Global is an NGO headquartered in Paris and committed to actively promoting women & girl’s empowerment in STEAM (Science, Technology, Engineering, Arts, and Mathematics).
Disney CEO Bob Iger on Reliance deal: It’s kind of the best of both worlds
Bob Iger said, “We have a very good partner in Reliance, and we get to have a chance of growing a business and lowering the risk of doing so.”
Akshay Kumar presents inspiring story of ‘World’s Tallest Statue’ in History TV18’s upcoming documentary
The documentary also features insights from Prime Minister Narendra Modi, who as the Chief Minister of Gujarat, had envisioned this project.
12 Research institutions, think-tanks join forces to form AI Knowledge Consortium
The AIKC launch also saw the participation of leading global AI companies such as Microsoft, Google and Amazon Web Services, alongside emerging Indian start-ups like CoRover and Level AI.
Zomato takes food delivery to cinema halls, days after Swiggy announces it will deliver orders in trains
Zomato and rival Swiggy dominate the food delivery market in the country, accounting for about 95 percent of the entire business. Zomato has turned profitable, Swiggy has not.
International Women’s Day: Four women and their ode to the women they love
Throwback to Storyboard18’s most moving and iconic tributes to women by women.
London based Nothing targets AI device market, explores expanding operations in India
Nothing plans to enter the competitive arena with its new smartphone, the Nothing Phone (2a), priced below Rs 25,000, challenging Chinese smartphone manufacturer OnePlus’ Nord brand.