Brand Marketing – Page 31

Britannia to use digital, social, product packs to promote HerStore marketplace, says CMO Amit Doshi

Amit Doshi, CMO, Britannia Industries stated, "HerStore is for each and every woman out there who has an idea. If they are already running a business for a product or service - we hope for HerStore to give them a platform for further scaling it up. With the community being enabled on HerStore later, we hope the constant knowledge transfer will also lead to the birth of several aspiring womenpreneurs."

Amit Doshi, Chief Marketing Officer of Britannia Industries Ltd, sheds light on the genesis of the HerStore marketplace for women entrepreneurs, the “acts not ads” approach and how the platform works.

Bombay HC to hear Killer Jeans’ Rs 25 crore suit against Netflix for trademark infringement; Brands land in a ‘Killer Soup’

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

KKCL is seeking damages up to Rs 25 crore, and removal of any content that infringes the trademark. The first hearing will take place on March 11, 2024.

Interactive Avenues: Anupam Mittal’s first investment as an angel investor

Due to his early and substantial investment, Anupam Mittal eventually became the largest shareholder in Interactive Avenues. Subsequently, Sequoia Capital joined the venture. However, as the landscape grew more competitive over time, distinguishing viable opportunities from the noise became increasingly challenging, necessitating more thoughtful decision-making. (Image source: Moneycontrol)

Anupam Mittal’s investment in Interactive Avenues in 2007 propelled the company to success in India’s digital marketing landscape. Similarly, the acquisition by IPG Mediabrands in 2013 solidified its position as an industry leader.

Omnicom India supports launch of India chapter of Women in Tech Global

The India chapter was officially launched on March 8th 2024, International Women’s Day, at the French Embassy in New Delhi, under the patronage of Thierry Mathou, French Ambassador to India. (Image via Unsplash)

Women In Tech Global is an NGO headquartered in Paris and committed to actively promoting women & girl’s empowerment in STEAM (Science, Technology, Engineering, Arts, and Mathematics).

Disney CEO Bob Iger on Reliance deal: It’s kind of the best of both worlds

The biggest concern for the entertainment giant is to figure out Iger’s succession plan. Iger has already extended his tenure by almost two decades.

Bob Iger said, “We have a very good partner in Reliance, and we get to have a chance of growing a business and lowering the risk of doing so.”

Akshay Kumar presents inspiring story of ‘World’s Tallest Statue’ in History TV18’s upcoming documentary

The documentary features success and upliftment stories of locals who have benefitted from the project, with their town becoming a major tourist destination.

The documentary also features insights from Prime Minister Narendra Modi, who as the Chief Minister of Gujarat, had envisioned this project.

12 Research institutions, think-tanks join forces to form AI Knowledge Consortium

By proactively addressing these ethical considerations, the AI and content creation communities can ensure that the benefits of this transformative technology are realized in a manner that upholds the values of authenticity, fairness, and social responsibility.(Representative Image source: Moneycontrol)

The AIKC launch also saw the participation of leading global AI companies such as Microsoft, Google and Amazon Web Services, alongside emerging Indian start-ups like CoRover and Level AI.

Zomato takes food delivery to cinema halls, days after Swiggy announces it will deliver orders in trains

Last year, Zomato faced backlash after releasing a promotional advertisement ‘Kachra can change the game’ on occasion of the World Environment Day. (Representative Image: Ravi Sharma via Unsplash)

Zomato and rival Swiggy dominate the food delivery market in the country, accounting for about 95 percent of the entire business. Zomato has turned profitable, Swiggy has not.

International Women’s Day: Four women and their ode to the women they love

On this International Women's Day, Storyboard18 looks back at the most moving and inspiring tributes to women written by women leaders. (From left to right: Deepika Warrier, Sukhleen Aneja, Vineeta Singh and Malini Agarwal)

Throwback to Storyboard18’s most moving and iconic tributes to women by women.

London based Nothing targets AI device market, explores expanding operations in India

When asked about the possibility of establishing an R&D centre in India, Evangelidis expressed that it's a logical progression for Nothing to expand its team of hardware and software engineers in the country, pointing out the ongoing efforts in building a team there over the past few years.'(Image source: Nothing)

Nothing plans to enter the competitive arena with its new smartphone, the Nothing Phone (2a), priced below Rs 25,000, challenging Chinese smartphone manufacturer OnePlus’ Nord brand.