Brand Marketing – Page 32

International Women’s Day: IndiGo ‘Girl Power’ murals pack a punch

Indigo states 44 percent of its workforce is women. The public art project which took almost a year to execute depicts women of IndiGo. This metro station is connected to IndiGo’s offices in Gurugram and used by many thousands of IndiGo people and others a day.

IndiGo paints the town blue with large ‘Girl Power’ murals in Gurugram.

National Creators Awards: Who are the creators PM Modi will present the first-ever NCAs to?

The list includes Celebrity Creator like Katrina Kaif, Kangana Ranaut, Jackie Shroff, Sadhguru, Yash and Sunil Chhetri; Social media influencers like Komal Pandey, Siddharth Batra and Kritika Khurana Ranveer; Best Storyteller like Zakir Khan, Keerthika Govindasamy, Ranveer Allahbadia, Zeel Patel, Avijit Jamloki among others. (From left to right: Kangana Ranaut, Ranveer Allahbadia and Katrina Kaif. Image source: News18 and Moneycontrol)

Check out the nominees for the first-ever National Creators Awards to be presented today by PM Modi.

National Creators Awards: PM Narendra Modi to present the awards at the Bharat Mandapam

In a statement on X, Prime Minister Modi expressed his excitement about the awards, saying, "At 10:30 AM tomorrow, 8th March, I will be presenting the first ever National Creators Award. These Awards are a celebration of innovation, creativity and the remarkable spirit of the creator's community." (Image taken from @narendramodi via Twitter)

More than 1.5 lakh nominations came in and around 10 lakh votes were cast. Prime Minister Modi said, “These Awards are a celebration of innovation, creativity and the remarkable spirit of the creator’s community.”

boAt highlights detrimental impact of women objectification through new campaign

Through a mix of humor, satire, and direct engagement, the brand seeks to highlight the detrimental impact of terms like “item,” “tandoori murgi,” “butter,” “Pataka,” and “bomb” on the objectification and dehumanization of women.

Britannia Marie Gold picks an act over an ad: Launches new platform HerStore on Women’s Day

HerStore is a platform to list both products and services for Indian consumers at no additional cost to sellers and 0 percent commission model. The platform will soon be available in several Indian languages such as Hindi, Kannada, Bengali, Tamil and many more. Currently, over 50 businesses have already been listed on HerStore marketplace. (Image source: Official website)

HerStore is conceptualised by MullenLowe Lintas group and the digital ecosystem has been built by Hash Connect.

Netflix most positively viewed by female customers; Amazon strongest brand amongst females: Report

Compared to men, where Amazon Prime Video scores higher than Netflix, the latter is more positively perceived by women. (Image source: Moneycontrol)

Within the smartphones category, iPhone was the most positively perceived brand among females (78.4), followed by Samsung (76.0) and Vivo (67.3).

Dark Parle-G’s picture goes viral on X; netizens speculate

The product has been initially launched in Maharashtra and is now available in mom and pop stores. The company also plans to gradually introduce it across the entire country. However, it is not yet available in malls or on e-commerce platforms. (Image source: Ramsa Chaudhary via X)

Recently, a picture of a new alleged chocolate version of Parle’s iconic biscuits, Parle-G, has started circulating on social media, generating mixed responses from netizens.

ITC’s B Natural celebrates farmerettes on International Women’s Day

In collaboration with non-profit organisations 7th Sense and AWAKE, the brand has launched ‘Naanu Kooda Raitha’ (Main Bhi Kisaan), in Karnataka, which aims to provide comprehensive training and support to women farmers.

In India, Farmerettes (women farmers) make up about 75 percent of the agricultural workforce

34 percent women report doing more household chores than others they live with: IKEA

As part of its ongoing efforts to champion gender equality, the company highlights that 50% of Ingka Group Country CEOs are women, showcasing company's dedication to setting best industry standards when it comes to gender diversity and inclusion. (Representative Image: Jueun Song via Unsplash)

In its recent effort to extend these values of equality and inclusion to a larger community, IKEA partnered with Standard Chartered Bank to launch a year-long association named ‘Prerna initiative’, starting with a webinar series titled ‘Diversity Dialogues’

Exhicon Events Media Solutions to acquire Nucleus Integrated Communications and Entertainment

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Exhicon will acquire 51 percent of the equity share of Nucleus.