Category: Brand Marketing

Drive to thrive: How Cognizant, F1, Aston Martin and Netflix came together

The partnership between Cognizant and the Aston Martin F1 Team, highlighted in Formula 1: Drive to Survive, provides valuable marketing opportunities by offering brand visibility, engaging diverse audiences, enhancing credibility, and facilitating effective storytelling. (Image sourced from F1)

Cognizant, one of the world’s largest and leading technology companies, has intensified its marketing efforts as the pivotal role of technology in driving business and brand transformations becomes increasingly evident.

CARS24 to increase female representation in its workforce by 50 percent in 2024

In addition to initiatives at its corporate headquarters, CARS24 is actively recruiting and training women for frontline roles as well. Currently, CARS24 has openings for various roles including customer experience, operations, marketing, product, front line staff etc. (Image source: Moneycotnrol)

At present, women and LGBTQ individuals constitute less than 20 percent of CARS24’s employee base. This pattern is similar across the automotive industry.

Hyundai announces MoU between Navjyoti NGO and BluSmart ; 250 women drivers to get employed in Delhi NCR

The MoU was exchanged between Anirudh Arun, Co-Founder & CEO - BluSmart Fleet and Gurusharan Khurana, President - ‘Navjyoti Transforming Lives & Careers Society’ NGO, in the presence of Puneet Anand, AVP & Vertical Head, Corporate Affairs, Hyundai Motor India and Soon Sang Hong, Domain Advisor, Corporate Affairs, Hyundai Motor India.

HMIF and Navjyoti will support the participants to obtain a permanent driving license and the graduating students will be certified by National Skill Development Corporation (NSDC) post successful completion of training and assessments

Canva partners with CBSE to introduce visual communication to educators

The first phase of the training series will begin with nearly 30,000 teachers undergoing orientation and workshops aimed at learning about innovative teaching methodologies.

The collaboration will involve a comprehensive series of workshops to demonstrate the full potential of Canva to educators, from enabling classroom design thinking and enhancing lesson plans to refining educational materials and fostering meaningful engagement in the classroom.

United Spirits receives tax demand of Rs 4.47 crore

United Spirits has highlighted that it will appeal before the higher authorities on this matter. The beverages company also added that it does expect any material financial implication. (Image source: Moneycontrol)

The state tax authority also has demanded Rs 1.21 crore as MVAT (Maharashtra Value Added Tax), which also includes a penalty of Rs 1 lakh and a central sales tax (CST) of Rs 3.26 crore.

General election 2024: BJP leads show with surge in FOMO Marketing and digital spends

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

The current election like every other time is more expensive than the previous ones. However, what is truly changing like never before is the marketing strategy.

Govt to launch ‘NITI For States’ DPI platform; Viksit Bharat Strategy Room to be inaugurated

The ‘Viksit Bharat Strategy Room’ being inaugurated is an interactive space where users will be able to visualise data, trends, best practices and policies in an immersive manner allowing them to make a holistic assessment of any problem statement. (Image source: IndiaMART)

NITI For States platform is a cross-sectoral knowledge platform designed to become a Digital Public Infrastructure (DPI) for Policy & Good Governance.

Nestle’s Suresh Narayanan: There is a belly of the market that is hurting somewhere

Suresh Narayanan revealed that the foods major Nestle faced higher inflation in 2023 compared to the preceding years, including 2020 and 2021.

“India is undeniably a strong consumption story in the long term. However, we must recognize and address the hurdles, especially in the middle and upper-middle-class segments,” said Nestle chairman Suresh Narayanan.