Category: Digital

D2M will be the UPI moment for content: Shashi Sinha’s snap take on M&E growth and disruptions

Shashi Sinha, CEO of IPG Mediabrands India, gives his distilled take on the report's key findings and what he thinks will be the biggest disruptor for India's media and entertainment industry.

Storyboard18 caught up with Shashi Sinha, CEO of IPG Mediabrands India, to get his distilled take on key findings from the FICCI-EY media and entertainment industry report.

Bloomberg’s appeal against Zee dismissed by Delhi High Court

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

The Court also asked the platform to comply with the directions of the learned Additional District Judge within three days.

EU passes world’s first AI rules – Artificial Intelligence Act; All you need to know about the landmark law

The Commission has opened proceedings to assess whether the measures implemented by Alphabet and Apple in relation to their obligations pertaining to app stores are in breach of the DMA. Article 5(4) of the DMA requires gatekeepers to allow app developers to “steer” consumers to offers outside the gatekeepers' app stores, free of charge. (Image source: Unsplash)

The world’s first binding law on artificial intelligence, to reduce risks, create opportunities, combat discrimination, and bring transparency, was passed on March 13, 2024.

M&E Future: Unified interface to be critical for CTV’s growth

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

New multi-screen and multi-format strategies are an imperative for media firms. A unified interface to simplify customer experience and discovery of content. It will become the new landing page and earn placement and marketing revenues: FICCI EY report.

AI can provide Rs 45,000 crore boost to the Indian M&E sector by 2027

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

An EY report which gathered insights and answers from M&E industry executives, states that 65 percent M&E CXOs believe that Gen AI would help in revenue acceleration.

The strategic use of influencers has emerged as a powerful tool in political campaigns: PolTek

On Meta though, Odisha is the highest spender with a total spend of Rs3.79 crore followed by Uttar Pradesh at Rs3.71 crore. (Image source: Forbes India)

According to Parag Jain and Purnendu Chakraborty, directors at PolTek, political advertising’s financial landscape has shifted significantly towards digital platforms, witnessing increased investments compared to the 2019 elections. Factors like precise targeting, cost-effectiveness, and evolving media consumption habits have led to this change.

Govt panel recommends new digital competition law to regulate Big Tech

The Competition Act of 2002 “intervenes after the occurrence of an anti-competitive conduct,” the committee said. “Such a framework was designed at a time when the extent and pace of digitalisation as is witnessed today could not be foreseen.” The recommendations, if implemented, would better equip the Competition Commission of India (CCI) to rule on competition matters for tech firms. (Image source: Unsplash)

The Committee on Digital Competition Law emphasized the need to address anti-competitive conduct by existing large digital enterprises through policy measures, while ensuring not to throttle the growth of emerging Indian digital enterprises that have the capacity to grow into global players.