Category: Digital

Cadbury partners with Ogilvy to create #ThankYouFirstCoach campaign

The campaign also encourages fans to participate by expressing gratitude to their own first coaches, highlighting the transformative power of appreciation in nurturing talent and fostering aspirations.

Echoing the brand’s purpose of generosity, Cadbury Dairy Milk’s #ThankYouFirstCoach campaign features the coaches of cricketers Surya Kumar of Mumbai Indians (MI) and KL Rahul of Lucknow Super Giants (LSG).

Mr Beast’s ‘Beast Games’ set to make TV history with Prime Video deal

Jimmy Donaldson is a YouTube creator, entrepreneur and philanthropist known as ‘MrBeast. In November 2022, he became the most subscribed YouTube creator worldwide and now has over 244 million subscribers.(Image source: Prime Studios)

MrBeast will host and executive produce the show, which will exclusively debut on Prime Video in over 240 countries and territories globally.

How YouTube is enabling creators to disclose altered or synthetic content

YouTube only allow third-party apps to use their API when they follow their 'API Services Terms of Service', and when they find an app that violates these terms, they take appropriate action to protect the platform, creators, and viewers. (Image source: Moneycontrol)

YouTube is introducing a new tool in Creator Studio requiring creators to disclose to viewers when realistic content – content a viewer could easily mistake for a real person, place, or event – is made with altered or synthetic media, including generative AI.

Havas Media India partners with KlugKlug to elevate influencer marketing for brands

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

The solutions offered by KlugKlug for Havas Media Network India include empowering the agency with the possibility to build influencer affiliate programmes by using KlugKlug’s affiliate features. Additionally, the partnership includes advanced geo-filters that enable Havas to gain access to 400+ tier 2 and 3 cities with regional and vernacular influencers.

Drew Hicks: Meet the American YouTuber who is Bihari at heart

In a recent Instagram post, Andrew Hicks expressed astonishment at his journey, evolving from a garage-based YouTuber to meeting Prime Minister Narendra Modi and receiving the first international creator award. (Image sourced via Instagram)

American YouTuber Andrew Hicks rose to fame as a viral sensation for his fluent Hindi and Bhojpuri, garnering widespread attention. Recently, he was honoured with the title of Best International Content Creator at the 2024 National Creators Award ceremony in New Delhi.

National Creators Award: How will it disrupt the influencer marketing landscape?

The creator economy, which is expected to grow profoundly by 2027, as per a recent media report, worldwide, there are 207 million content creators. As estimated by Kalaari Capital, a venture capital fund, in 2022, there were 80 million creators in India. (Image source: Unsplash)

Storyboard18 speaks to Rubeena Singh, country manager India & MENA at AnyMind Group, and Manisha Kapoor, chief executive officer and secretary general, Advertising Standards Council of India, on the new initiative.

MIB notifies Cinematograph (Certification) Rules, 2024 to improve the film certification process

Minister for Information and Broadcasting carrying forward the vision of the PM, also recognised the Indian Cinema being a significant contributor to India's soft power, promoting Indian culture, society, and values globally.

The Indian film industry is one of the biggest and most globalised industries in the world producing more than 3,000 films annually in more than 40 languages.

McDonald’s India – North and East partner with ONDC to enhance customer accessibility

By integrating with the ONDC Network, McDonald's North and East India can now leverage technology to expand its reach and better serve customers. (Representative image by Jurij Kenda via Unsplash)

The partnership signifies the brand’s efforts to reach closer to customers by penetrating additional digital platforms.