Category: Digital

Digital ad impressions surge beyond pre-pandemic levels, shows 4X growth in 2023 over 2019

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

According to TAM, Amazon Online India, Snapchat Inc., Samsung India Electronics, Apple Computer India, flipkart.Com were the top five advertisers on digital for 2023.

Sharan Hegde raised Rs10 crore in 1 hour from Nikhil Kamath. Find out how.

The 1% Club is a members-only platform founded by Sharan Hegde and Raghav Gupta. (From left to right: Sharan Hegde, Nikhil Kamath, Abhijeet Pai and Raghav Gupta)

The startup known as The 1% Club, established by Sharan Hegde and Raghav Gupta, secured a funding of Rs 10 crore from Gruhas, co-founded by Nikhil Kamath, the founder of Zerodha, and Abhijeet Pai from the Puzzolana Group.

Supreme Court stays govt’s fact-check unit notification; Court cites “freedom of speech”

The Government of India had on March 20 notified Fact Check Unit (FCU) under the Press Information Bureau (PIB) of the Ministry of Information and Broadcasting (MIB) as the fact check unit of the Central Government. (Image source: Unsplash)

The order came a day after the ministry of electronics and information technology notified the fact-checking unit after the Bombay High Court refused a stay on it.

NIXI and MeitY announce BhashaNet portal to foster digital inclusion across nation

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

The theme of the event, ”BhashaNet: Impetus Towards Universal Acceptance,” highlights NIXI’s dedication to ensuring that individuals, regardless of language or script, can fully participate in the digital world.

Experts vs influencers: Digital PR alternatives to link building

Not all influencers are made equal, but the same can be said for experts. While experts bring a level of credibility and authority to a campaign, influencers often have a more direct and personal connection with their audience. (Representative Image: Diggity Marketing via Unsplash)

Influencer marketing is a $5 billion industry in the U.S. and in India, it is projected to grow to Rs 28 billion by 2026.