How it Works – Page 12

Closing the gender gap in digital marketing: Challenges and opportunities

Providing women with equal opportunities for career advancement and leadership roles can create more inclusive and equitable societies where everyone has the chance to fulfill their potential. (Image via Unsplash)

According to the Ministry of Statistics and Programme Implementation, women represent 14% of all Indian entrepreneurs.

Reflecting on the company culture of a women-led company

At the heart of companies which are women-led, lies a deep commitment to gender equality and diversity. Visionary women defy societal norms, and their organization embodies the belief that true progress can only be achieved through inclusivity and empowerment. (Image source: Moneycontrol)

Unlike traditional corporate environments where competition and male intimidation can emerge, in women-led companies tend to be more cognizant and foster a culture of solidarity and safety.

12 Research institutions, think-tanks join forces to form AI Knowledge Consortium

By proactively addressing these ethical considerations, the AI and content creation communities can ensure that the benefits of this transformative technology are realized in a manner that upholds the values of authenticity, fairness, and social responsibility.(Representative Image source: Moneycontrol)

The AIKC launch also saw the participation of leading global AI companies such as Microsoft, Google and Amazon Web Services, alongside emerging Indian start-ups like CoRover and Level AI.

Zomato takes food delivery to cinema halls, days after Swiggy announces it will deliver orders in trains

Last year, Zomato faced backlash after releasing a promotional advertisement ‘Kachra can change the game’ on occasion of the World Environment Day. (Representative Image: Ravi Sharma via Unsplash)

Zomato and rival Swiggy dominate the food delivery market in the country, accounting for about 95 percent of the entire business. Zomato has turned profitable, Swiggy has not.

National Creators Awards: PM Narendra Modi to present the awards at the Bharat Mandapam

In a statement on X, Prime Minister Modi expressed his excitement about the awards, saying, "At 10:30 AM tomorrow, 8th March, I will be presenting the first ever National Creators Award. These Awards are a celebration of innovation, creativity and the remarkable spirit of the creator's community." (Image taken from @narendramodi via Twitter)

More than 1.5 lakh nominations came in and around 10 lakh votes were cast. Prime Minister Modi said, “These Awards are a celebration of innovation, creativity and the remarkable spirit of the creator’s community.”

Bloomberg vs Zee: Delhi HC reserves verdict on plea against order to take down Zee article

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

Presiding Justice Shalinder Kaur asked the parties to file their written submissions and reserved his judgement.

Netflix most positively viewed by female customers; Amazon strongest brand amongst females: Report

Compared to men, where Amazon Prime Video scores higher than Netflix, the latter is more positively perceived by women. (Image source: Moneycontrol)

Within the smartphones category, iPhone was the most positively perceived brand among females (78.4), followed by Samsung (76.0) and Vivo (67.3).

Drive to thrive: How Cognizant, F1, Aston Martin and Netflix came together

The partnership between Cognizant and the Aston Martin F1 Team, highlighted in Formula 1: Drive to Survive, provides valuable marketing opportunities by offering brand visibility, engaging diverse audiences, enhancing credibility, and facilitating effective storytelling. (Image sourced from F1)

Cognizant, one of the world’s largest and leading technology companies, has intensified its marketing efforts as the pivotal role of technology in driving business and brand transformations becomes increasingly evident.