Category: How it Works

After Facebook and Instagram, LinkedIn sees brief outage

March 5 saw the global outage of social media platforms Facebook and Instagram. Following the outage, as per multiple reports, parent company Meta’s chief executive officer Mark Zuckerberg net worth declined by $ 2.79 billion, in a day, to hit $ 176 billion on the Bloomberg Billionaires Index. (Image source: Unsplash)

According to outage tracking website Downdetector.com, there were 48,000 reports of outages related to LinkedIn in the US.

Hyundai announces MoU between Navjyoti NGO and BluSmart ; 250 women drivers to get employed in Delhi NCR

The MoU was exchanged between Anirudh Arun, Co-Founder & CEO - BluSmart Fleet and Gurusharan Khurana, President - ‘Navjyoti Transforming Lives & Careers Society’ NGO, in the presence of Puneet Anand, AVP & Vertical Head, Corporate Affairs, Hyundai Motor India and Soon Sang Hong, Domain Advisor, Corporate Affairs, Hyundai Motor India.

HMIF and Navjyoti will support the participants to obtain a permanent driving license and the graduating students will be certified by National Skill Development Corporation (NSDC) post successful completion of training and assessments

Canva partners with CBSE to introduce visual communication to educators

The first phase of the training series will begin with nearly 30,000 teachers undergoing orientation and workshops aimed at learning about innovative teaching methodologies.

The collaboration will involve a comprehensive series of workshops to demonstrate the full potential of Canva to educators, from enabling classroom design thinking and enhancing lesson plans to refining educational materials and fostering meaningful engagement in the classroom.

General election 2024: BJP leads show with surge in FOMO Marketing and digital spends

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

The current election like every other time is more expensive than the previous ones. However, what is truly changing like never before is the marketing strategy.

Central Consumer Protection Authority issues advisory on prohibition of endorsement of online gambling platforms

Such sites pose significant financial and socio-economic risks for consumers, especially youth and children and the Ministry of Information and Broadcasting (MIB) has previously issued multiple advisories asking television channels, digital news publishers and OTT platforms to refrain from showing advertisements for online gambling sites and surrogate advertisements. (Representative Image: Jack Hamilton via Unsplash)

The advisory has been issued in the context of proliferation of advertisements promoting anti-national illegal online gambling platforms, which are increasingly been endorsed by sportspersons and actors from the Indian film industry.

23 percent salaried women perceive gender pay gap; 16 percent report gender bias at work

Only 32 percent dine out or order food more than once a week, while just 24 percent of women spend more than four hours daily on non-office screen time. (Image via Unsplash)

While salary and career advancement ranked as the topmost factors when selecting a job for 69 percent of salaried women, 42 percent of self-employed women prioritised independence and flexible working hours.

Prasar Bharati CEO Gaurav Dwivedi: Need to keep spectrum reserved for broadcasters to roll out D2M, HDTV, innovative services

OTT services, digital cable and DTH operators are presently competing to occupy more space in the broadcasting industry for distribution of content. Dwivedi said that these platforms have their own USPs. (Image via Prasar Bharati website)

Gaurav Dwivedi, CEO, Prasar Bharati, referred to international best practices like establishing converged regulators who are empowered and made responsible for overseeing the complete electronic communication space which includes telecommunication, broadcasting, media, and cyberspace.

Government to include more independent members in the Content Evaluation Committee

Digital advertising was and continues to be sold in models that are largely similar to the TV world. The OTT app would promise a certain reach and frequency to an advertiser to grow their brand. While tracking mechanisms improved manifold in the new world, they were still not directly linked to outcomes for advertisers. On the other hand, global tech giants such as Google, Meta, and Amazon started promising and delivering outcomes to advertisers. (Image source: Unsplash)

Many TV and OTT players see the pre-certification of content as a significant step backwards, especially affecting genres like documentaries and English entertainment.