Category: How it Works

FICCI FRAMES: Industry leaders on future-proofing India’s media and entertainment industry

In 2023, premium content like sports and films were put in front of the paywall and fast products made a massive impact in bringing scale to digital viewership. (Representative Image: My Life Through A Lens via Unsplash)

Industry leaders from, Viacom18, Meta, Warner Bros. Discovery, Amazon Prime Video, Prasar Bharati, EY and more share their understandings, experiences and practices on how they’re planning their future in the M&E industry and ensuring that there respective brands get a large piece of the pie.

Meta evaluates first data centre in India to cater to demand for Reels

Meta also rolled out reels on Facebook in 2022, allowing users to create and watch videos clips from creators. One could also view public reels from Instagram, if the creator chooses to recommend it on Facebook. (Image source: Unsplash)

According to industry experts, the average cost of setting up a Tier-4 data centre in India is around Rs 50-60 crore

Bloomberg moves Delhi HC against order to remove news report about ZEE’s accounting irregularities

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

ZEE had filed a lawsuit against Bloomberg, arguing that the said article contained false and misleading information about the company’s corporate governance and business operations. A Delhi court had passed an ex parte order directing Bloomberg to take down the news report.

MIB’s Joint Secy Sanjiv Shankar: Imposing carriage fees on OTT services could undermine Net Neutrality principle

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

“The attempt by telecom companies to double dip by charging both consumers and content providers raises concerns about fairness and market integrity,” stated Sanjiv Shankar, adding that voluntary commercial arrangements between telecom network operators and OTT providers may be encouraged.

Streaming growth coming from outside metros: Sushant Sreeram, Country Director, Prime Video India

Digital advertising was and continues to be sold in models that are largely similar to the TV world. The OTT app would promise a certain reach and frequency to an advertiser to grow their brand. While tracking mechanisms improved manifold in the new world, they were still not directly linked to outcomes for advertisers. On the other hand, global tech giants such as Google, Meta, and Amazon started promising and delivering outcomes to advertisers. (Image source: Unsplash)

Prime Video has close to 100 projects right now in various stages of production.

MMA Global India & Publicis Commerce launches ‘D2C Advantage X Toolkit – Guide to Maximise ROI of eCommerce Investments’ report

This toolkit is the first of its kind for the C-suite and Brand Leaders on making D2C ventures a success by investing in sound strategies and having a clear value proposition, taking into considerations and capabilities required for profitability.

The toolkit consisted of a joint survey conducted by Publicis Groupe India and MMA Global India which reveals that >80% of D2C ventures are yet to achieve profitability, citing high customer acquisition costs, operational complexities, and unclear returns on investment as primary obstacles.

Simply Speaking: Importance of AI literacy over reactionary policies rooted in fear

Sora’s uncanny ability to transform simple text into strikingly polished 4K video unlocks new frontiers for brands and agencies to drive engagement and ROI through visually dynamic campaigns personalised at scale. The potential for localised video content across languages, demographics and sectors appears boundless. (Image from a video generated by Sora.)

As India’s digital maturity and smartphone adoption continue to accelerate, Sora-like AI video solutions can no longer be ignored by forward-thinking marketers keen to engage this new generation of mobile-first consumers.

IOA reiterates stance on unauthorized ads for Paris Olympics

IOA said, “It has come to our attention that certain corporate entities and business houses are attempting to capitalise on the excitement surrounding the Paris Olympic Games by creating unauthorised advertisements and promotions. The IOA strongly condemns such actions and emphasises that any advertisement related to the Paris Olympic Games 2024 must have prior approval from the 10A.”

The IOA emphasised the importance of respecting intellectual property rights and the official endorsements established by the International Olympic Committee (IOC).