Tech’s big five – Alibaba, Alphabet, Amazon, ByteDance, and Meta, attract over half of the total market in 2023.
Category: How it Works
PM Modi: Today, India is known for its tech talent and tech prowess
In a Moneycontrol exclusive interview, PM Narendra Modi spoke about India’s digital revolution setting global benchmarks.
Consumer comfort with digital transactions grows in festive context: Paytm Ads
According to the report, there is an anticipated surge in spending across categories, with 50 percent of festive shoppers expecting increased expenditures during the season. UPI/wallet transactions, constituting 69 percent of offline payments, are positioned to be the primary payment mode across product categories.
India to be renamed Bharat? Here’s what it could mean for the country’s brand power
According to brand experts, the reasons for changing the name of a country are multifold. Some believe that countries usually change their names for image makeover purposes, and others think it’s a pure political play.
FMCG sector drives TV ad volume growth by 6% in HI 2023: TAM
The top 10 advertisers accounted for 68 percent of ad volumes during January – June 2023.
Maruti Suzuki beats M&M to lead SUV league in August
Maruti Suzuki recorded 16.5% YoY growth in August, which is faster than the industry numbers, according to Srivastava.
Flipkart to create one lakh seasonal jobs in run up to festive season
Seasonal jobs are generally recurring in nature and companies hire individuals during a particular time only to meet increased demand.
Investors pounce on India’s pet care industry with $77 million in investments
As people increasingly invest in pet care products and services, the appetite among investors for this burgeoning sector is also on the rise. Between 2021 and 2022, the industry attracted investments totaling $77 million, as reported by Venture Intelligence.
Global 5G subs close to 1.3 billion in Q2 2023: Ericsson Mobility report
As per the Ericcson Mobility report, India accounted for the most net addition of mobile subscriptions with seven million during Q2, followed by China (five million) and the US (three million).
World Cup 2023: Noticeable shift in brands to connected TV strategies for enhanced RoI
The tournament’s alignment with Diwali, running from October to mid-November, makes it an attractive period for brands.