Category: How it Works

Krafton’s BGMI game gets Indian government nod after 3-month trial

This move comes after Free Fire, a rival battle royale game from Singapore tech giant Sea's gaming arm Garena, also made a comeback to the country after being suspended for about one and a half years.

Krafton resumed the operations of its popular battle royale game Battlegrounds Mobile India (BGMI) on a three-month trial basis in May 2023.

Weekly Shorts: Trick or treat? Best Halloween influencer marketing campaigns

Every year, brands go out of their way to create exciting Halloween campaign ideas to captivate holiday season shoppers. For them, Halloween influencers are the go-to advertising channels. Influencers, with their authentic connections and relatable content, help you maximize holiday sales. (Representative Image: Nick Fewings via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Esports celebrities are going to be superstars of the future: KRAFTON’s Srinjoy Das

This move comes after Free Fire, a rival battle royale game from Singapore tech giant Sea's gaming arm Garena, also made a comeback to the country after being suspended for about one and a half years.

KRAFTON is addressing BGMI as a cultural session for the first time, says Srinjoy Das, Associate Director, Marketing, KRAFTON India.

Adobe: Gen Z’s accept terms and conditions without reading

GenZ remain the most fearful of agreeing to a hidden clause. Forty six percent of people are fearful that they are agreeing to auto-renewal of services when they hit ‘Agree’ on terms and conditions. (Representative Image: Cytonn Photography via Unsplash)

As per the report, one in 10 Gen Xers have been stuck in a contract they can’t get out of due to not thoroughly reading it.

Finfluencer scams back in action: Use fake messaging to lure consumers

The Centre had cracked down on coaching centres in January with guidelines stating that these centres couldn't enrol students below 16 years of age, make misleading promises, or guarantee rank or good marks.

A few finfluencers have been under scrutiny for using fake screenshots of inflated and wrongly depicted profits to lure consumers into buying their finance courses and Telegram channel subscriptions.

Google brings its generative AI search experience to India

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

Google is also introducing a slew of India-focused features within the AI search experience including voice input, language toggle, and the ability to listen to the responses.

InMobi: 54 percent Indian consumers prefer hybrid shopping

The playbook recommends use of multiple retail media formats to help enhance reach and performance, including video ads and display ads in conjunction with native ad formats. (Representative Image: Lucrezia Carnelos via Unsplash)

As per InMobi’s annual festive trends report, 84 percent have increased their online shopping budgets compared to last year.

JSW group reportedly eyeing EV car launch in the Rs 15-20 lakh range

The report also added that the company is in the race to pick a stake in MG Motor India, the British marque owned by China’s largest carmaker Shanghai Automotive (SAIC). (Image source: Moneycontrol)

In January this year, it was reported that the conglomerate had been considering a foray into the manufacturing of electric vehicles.

BCCI sets internal target of Rs100 cr per match for media rights auction

Cricbuzz TV will become a new destination of live cricket in the region alongside evision’s own CricLife channels, offering live coverage of major cricket events. (Representative Image: Michael Weir via Unsplash)

BCCI will auction the media rights for TV and digital, for bilateral matches to be played in India for the next five years.

Health, financial influencers to alter content to meet ASCI rules

The authenticity, relatability, cost-effectiveness, and ability to connect with hyper-local audiences make local influencers indispensable allies for brands seeking to make meaningful inroads into diverse and dynamic regional markets.(Representative Image: Cristina Zaragoza via Unsplash)

Influencers endorsing products that claim health benefits must have relevant qualifications such as medical degrees or certification in nursing, nutrition, dietetics, physiotherapy and psychology, among others.