How it Works – Page 143

Beyond Rainbow: Navigating brands’ inclusive engagement with Pride

Since news media has the most potent influence on public opinion, broadcasters while reporting on any member of the LGBTQIA+ community have been requested to use inclusive and gender-neutral language, respect the individuals preferred pronouns and names. (Representative image by Mercedes Mehling via Unsplash)

The Pride Month dilemma presents questions whether brands are rainbowwashing for clout and profit or if they are genuine allies and amplifying queer narratives beyond June.

Over 95% marketing professionals believe Generative AI will enhance creativity: Adobe

This feature empowers creators to attract brands and unlock newer avenues for monetization. (Representative image by Hitesh Choudhary via Unsplash)

According to Adobe’s Future of Digital Experiences Report, marketing and customer experience professionals are even more optimistic regarding emerging generative AI technologies – nine out of ten respondents anticipate generative AI will help increase their work product quality and volume (95%), enhance their creativity (96%), and help reach more of the right customers (96%).

Tata Consultancy Services most valuable Indian brand: Interbrand

It is to be noted that this year’s report splits the most chosen brands across in-home and the newly launched out-of-home (OOH) list for the first time. The OOH list has been introduced keeping in mind the evolution in the behaviour and preferences of the Indian consumer especially as we come out of the Covid-19 pandemic.

The top ten brands in the table have achieved remarkable scores across three of Interbrand’s brand strength factors: trust, distinctiveness and empathy.

ASCI refreshes advertising guidelines for the education sector

Justice Pratibha Singh saw that Kent had been using the tagline for the last 15 years. Furthermore, exaggeration and puffery were normal in advertising. (Representative Image: Mikhail Pavstyuk via Unsplash)

The new advertising guidelines focuses on students’ mental health and physical well-being.

SEBI takes action against finfluencer PR Sundar: paves way for regulatory compliance in influencer marketing

High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices.

The move highlights the need for regulatory compliance in the financial advisory space, as concerns have been raised on the authenticity and legality of financial advice provided by influencers.

News18 India beats Aaj Tak comprehensively

Vice will be transitioning to a studio model, following the cancellation of its "Vice News Tonight” TV program and other layoffs before Vice filed for bankruptcy. (Representative Image: Markus Winkler via Unsplash) (Representative Image: Markus Winkler via Unsplash)

The new BARC data indicates that News18 India has established a comprehensive leadership in the Hindi genre and has surpassed Aaj Tak across all prime time bands.

Bollywood actor Tiger Shroff invests in Revenant Esports

Shroff’s five-year rental gives him a great yield of over 5 percent. (Image source: Instagram)

Through this latest funding, Revenant Esports plans to strengthen their Esports rosters, content creators and bootcamp infrastructure.

In a first, SEBI acts against finfluencer PR Sundar, options trader not allowed to trade for a year

Upon examination, it was observed that P R Sundar offered the advisory services via his website www.prsundar.blogspot.com. The fees collected in lieu of services was received via a payment gateway linked to the bank account of Mansun Consultancy Pvt. Ltd. held with ICICI Bank Ltd, according to the settlement order. (Image source: Twitter - @PRSundar64)

In a first case of action against a finfluencer (financial influencer), market regulator SEBI has penalised and barred renowned youtuber and options trader PR Sundar from trading for a year over alleged violation of investment advisers norms.

Gen Z: Evolving careers, monetizing hobbies, and influencing industries with side hustles

Social media is the biggest platform for them to build on their hobbies. It provides a platform for them to pursue their hobbies and passions, build a community for themselves, and earn good money from it. (Representational image via Unsplash)

70 percent of Gen Z fearlessly explores various career fields, adapting as needed. They embrace side hustles, showcasing their hobbies and skills on social media. Chaudhuri identifies two motives: passion pursuit and uncertainty about stable careers. Gen Z seeks fulfillment beyond traditional paths.

Actors Rana Daggubati and Tabu envision an immersive future for Indian cinema

Artificial intelligence (AI) has already found its way into filmmaking, enhancing visual effects, programming, and more. It not only simplifies processes but also empowers creators to deliver better content.

Rana Daggubati believes entertainment demand will persist as technology enhances content creation and engages audiences with AI in filmmaking, VFX, and programming, leading to better outcomes.