How it Works – Page 149

IPL 2023 is breaking records and stumps, keeping agencies and brands hooked

Avon is aiming to align with the ethos of promoting an active and healthy lifestyle, encouraging the building blocks, the youth, to not only embrace the sport but embody the true values of sportsmanship in daily life. (Pictured - Arshdeep Singh. Image Source: BCCI)

From creating 15-seconders to working with brand new IPL advertisers, ad agencies have been on their toes during IPL 2023.

Active internet users to reach 900 mn by 2025: Report

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

A joint report released by Internet and Mobile Association of India (IAMAI) and Kantar, states that the current 759 mn ‘active’ internet users in India for 2022 is expected to touch 900 mn by 2025.

Global market witnesses entry of 1 billion new online shoppers strengthening digital commerce: Accenture study

Interactive Avenues will be responsible for managing TTK Healthcare’s e-commerce presence and increasing sales across key marketplaces and quick commerce platforms. (Representative image by Andy Hermawan via Unsplash)

Millennials, Gen Z and Gen Alpha consumers are emerging over the next decade in eight fast-growing countries signaling a need for companies to reinvent their digital commerce strategies

Marketing Mocktail: Brief or Grief – the creative brief explained

A good brief is like ‘an ad for creative people’- insightful, inspiring, and igniting. (Representative Image: Sticker Mule via Unsplash)

Putting together a good brief is a dying art which needs to be revived. We keep indulging in the over optimism of giving a bland brief and hoping for exciting creative work in return.

Talent bleed: Ad agencies are losing people. But where are they going?

Industry executives that Storyboard18 spoke to shared that often the roles at the new age companies are an extension of candidate's profile at an agency set-up. (Representative image by Belinda Fewings via Unsplash)

New-age companies, streamers and EV companies are scooping up talent from both mainline and digital ad agencies. What’s on offer are better pay packages, work-life balance and better growth opportunities.

Do physical brand stores stand a chance in a hyper-digital world?

The Indian fashion brand, Sabyasachi, is a prime example of a brand that has leveraged the power of brand stores to build loyalty and create a unique customer experience. Sabyasachi's stores themselves are works of art, with intricate detailing and carefully curated decor that transports customers into a world of classical luxury and nostalgia laced glamour. (Image via Twitter)

Every day millions across the world shop online and our phygital existence has changed everything. But do not underestimate the power of brand stores. Here’s why.

How Appographic targeting plays an important role in maximising brand reach

The rental services category witnessed 47x growth during Jan-Jun’23 compared JanJun’22, followed by energy drink and hosiery with 46 times and 8 times respectively. (Representative Image: Taras Shypka via Unsplash)

Appographic targeting focuses on users’ app interests and types of app that better helps marketers to identify the audience of their needs and wants.

Simply Speaking: The incessant whirlpool of internet as brand medium

Everything is measured in terms of likes and shares. The power a social network brings to politics is, by itself, something worthwhile. (Representative image by George Kedenburg III via Unsplash)

Social media is a show cabinet for the individual. Jonathan Haidt, a social psychologist claims that the way the Instagram works is changing how teenagers think. The need for approval of how they look and what they say and what they’re doing, is forever increasing. The view of self is now constructed from online evaluation of others.

Weekly Shorts: Decoding the basics of affiliate marketing

In today's digital landscape, consumer trust is approaching an all-time low. High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices-Anil K Pandit (Representative Image: Toa Heftiba via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

18 new categories, 61 new brands advertised in 25 matches of IPL 16: TAM Report

The sixteenth season of IPL clocked the highest-ever peak concurrency globally at 3.21 crore, and 1700 crore plus video views over the season. (Image via Twitter - @IPL)

Among the 61 new brands, ‘Airtel 5g Plus’ was the leading brand followed by ‘Parle Platina Hide & Seek Bourbon’. Vivo V27 Series, Thums Up Charged and Joy Hello Sun Sunblock Anti-Tan Lotion were the other three brands in the list of top five advertisers.