Category: How it Works

Plagiarism charges, credit hogging in adland sour social media timelines

Ad spats in adland continue. From plagiarism to credit hogging, agencies and brands battle it out on social media. (Representative image by Etienne Girardet via Unsplash)

Adland is no stranger to plagiarism and credit hogging. Recently, Ajay Shukla, ECD, Dentsu Creative has been accused of plagiarism by a former colleague, Diwesh Dishu for an idea that was conceptualised by him at his previous agency Publicis

How are product folks, marketers and designers using ChatGPT in India?

Speaking to Storyboard18, Nisarg Shah, CEO and co-founder of Affable Technologies, said that their goal is to improve the end-to-end influencer management for marketers.

Given that it’s easy to use, ad-free, not SEO-driven and gives precise answers to queries, initial predictions were that it will replace search engines. In response, search engine giants announced that they will integrate chatbots into their search experience. Google launched its own AI chatbot named BARD. Earlier this week, OpenAI released GPT-4, a new version of the underlying AI technology that powers its viral chatbot.

72 percent Indians love to snack when feeling happy: Godrej report

Another aspect that came up in The India Snacking Report by Godrej Yummiez was the food-mood connection in both genders, revealing that 74 percent women and 70 percent men snack more when they are happy. (Representative image by Mae Mu via Unsplash)

Delhi tops list of cities who snack more when they are happy. Chennai and Hyderabad ranks second amongst cities who snack more when they are happy. 66 percent of people in Bengaluru snack more when they are happy

Bite-sized gaming content goes big in India: Brands take notice of growing trend

Brands such as H&M, Pepsi and HP India are recognizing the potential of collaborating with gaming influencers to tap into the booming market and reach their target audiences. (Images via Instagram - @scoutop, @ig_mortal, @soul_regaltos, @payalgamingg)

India’s gaming industry has seen a massive surge in popularity, leading to a growth in bite-sized content.

82 percent of Indian brands still rely heavily on third-party cookies: Adobe

Since the purchase data is rich in granularity, it significantly increases these sites ability to use their own digital properties to sell advertising to brands, much like a media property would. These sites are now becoming a very valuable resource in a brands’ marketing mix as this helps to engage consumers efficiently. (Representative Image: Markus Spiske via Unsplash)

Adobe’s research shows that one in every two respondents (53 percent) agree that the ambiguity over cookie deprecation is causing an overall acceleration in the prioritization for readiness for a cookieless world. Storyboard18 gets the highlights of the report.

ASCI revises advertising guidelines for education sector; invites public consultation

The Central Consumer Protection Authority (CCPA) stated that the use of Union Public Service Commission (UPSC) exam toppers by these institutes falls under "misleading ads" and "unfair trade practices" of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

This year, the education sector has contributed to 27% of objectionable ads that ASCI processed (Traditional education 22% and EdTech 5%).

Brands should go beyond tokenism and be more queer-friendly, say LGBTQIA influencers

LGBTQIA influencers talk about how brands can involve queer people from a diverse spectrum and help to raise the status of the queer community in the country (Left to Right: Patruni Sastry with their wife, Anwesh Sahoo and Durga Gawde)

LGBTQIA influencers like Durga Gawde, Anwesh Sahoo and Patruni Sastry are seeking acknowledgement, accountability and actual change instead of performative action from brands.