How it Works – Page 27

Job market downturn: After IIM Lucknow, BITS Pilani reaches out to alumni requesting to help place students

Additionally, this global uncertainty has a cascading effect with a funding winter settling in, resulting in cost-cutting in small and large businesses alike, with hiring being affected at all levels including campus level. (Image sourced via LinkedIn)

“The global economy has not experienced this kind of slump since decades,” said the institution.

Why marketers are shifting from NCCS to ISEC

The Indian Socio Economic Classification (ISEC) is the answer. Research firms, advertisers, and measurement bodies are rapidly adopting ISEC to target households.

ISEC takes into consideration the evolving role of the woman in the Indian household.

Consumer products volume expanded by 5.2 percent in December quarter: Kantar

Consumers, whose preferences have been inclined towards cheaper products, has resulted in the companies slashing prices in the past three quarters. But, this has not boosted volumes. (Representative Image: Hanson Lu via Unsplash)

As per global research firm Kantar, the consumer industry of India is price sensitive, and were faced with a demand crunch after the companies raised the sticker prices (the advertised retail price) by a quarter in the past two years.

Digital custom charges: Streaming a movie abroad may come with taxes

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

WTO has kept online transactions free of tariffs throughout the internet age.

Perplexity AI records more than a million users in India

Google's AI head Jeff Dean and former YouTube CEO Susan Wojcicki have also backed the company in a personal capacity. (Representative Image: Steve Johnson via Unsplash)

The company recently raised $73.6 million in Series B funding at a valuation of $520 million from marquee investors, a list that includes Nvidia and Amazon founder Jeff Bezos,

The digital shift: Personalisation driving sports fan engagement in India

eferred interface for sports content consumption shifts to digital platforms in India, the path to success for sports organisations lies in personalised experiences grounded in first-party fan data. (Image sourced via X)

As per a YouGov report in 2023, 47 percent of engaged fans in India actively use social media for consuming sports content, surpassing the global average of 33 percent.

India to be the third largest economy by 2027 with $5 tn GDP: Jefferies

India is also now the fifth largest equity market in the world and the market cap will likely touch $10 trillion by 2030, said Jefferies. (Image source: Moneycontrol)

India has a consistent history of growing at 10-12 percent in USD terms over the last 10 and 20 years, as per reports.

MIB’s Anurag Thakur to launch various online portals for RNI and CBC

Thakur shared, “We should all keep sports at the forefront. It’s a soft power."

Union Minister of I&B Anurag Thakur will launch online portals of the Central Bureau of Communication (CBC), Registrar of Newspapers of India (RNI) and New Media Wing and Digital Addressable System (DAS) today.

Rural demand fails to rise for FMCG sector despite falling commodity prices and strong GDP

FMCG companies had expected a revival in rural consumption, as commodity prices began to cool off in 2023. Photo by Daria Volkova on Unsplash)

Low incomes due to erratic rains and low savings due to the pandemic continued to weigh on rural demand recovery.

US Supreme Court declines VirnetX’s $502.8 million jury verdict against Apple

A ruling is likely to take several years and until then, Apple will have to pay the fine and comply with the EU order.

There was a 14 year long court battle between Apple and VirnetX over the latter’s internet-security patents.