How it Works – Page 37

40 percent labor time could be automated via AI-generation of ad copy variations: Report

Netcore's AI-based recommendation engine will allow Fabindias to customize AI algorithms for various scenarios, tailoring product recommendations to shoppers at different stages of the purchase funnel.(Representative image by Possessed Photography via Unsplash)

82 percent of respondents said inflation had a major impact on their business in the previous year, making it the biggest issue of all for executive teams.

Bill Gates promotes sustainable food startups by intending to stop consuming cheeseburgers

His aim was to put a spotlight on two new startup companies in which he recently invested, who are both working on sustainable alternatives to animal fat and plant extracts. (Image sourced via Forbes)

he billionaire co-founder of Microsoft wanted to highlight the impacts of animal and plant extracts on both the environment as well as the humans.

Radio AdEx in 2023 touched Rs 2,272 crore: Reports

Another area of growth in the radio landscape is the expansion in the number of Community Radio Stations (CRS) in the country. (Image source: Unsplash)

Real estate remained the biggest spender on radio advertising, holding a 16 percent share as contribution to total radio AdEx in 2023.

Out-of-home hit a total AdEx of Rs. 4,140 crore in 2023: Reports

Looking at OOH AdEx by category, real estate and construction materials maintained its lead, with a 19 percent share. FMCG which had moved up in share to 13 percent in 2022 rolled back to a 11percent share. Organised retail maintained its 13percent share. Telecom, which at one time was the largest contributor to OOH AdEx now has a share of just five percent. (Image source: Unsplash)

OOH has maintained its share of 4percent, similar to the share of OOH in global AdEx.

Print AdEx falls short of pre-pandemic peak, touches Rs 19,250 crore in 2023: Reports

According to INS many newsprint mills, across the world as well as in India, have either suspended their operations or ceased newsprint production entirely, causing concerns about the continuity of supply of newsprint across the country. (Representative image by Bank Phrom via Unsplash)

According to the Madison advertising report released on Thursday, print’s share of AdEx stood at 19 percent in 2023.

Digital surges to 60 percent of total media spends for Coca-Cola; Global CEO James Quincey

The net operating revenue of the company stood at $10,849 million in Q4 FY23, up by 7% from the same quarter previous fiscal when it was $10,125 million. (Representative Image: Soheb Zaidi via Unsplash)

During the Coca-Cola earnings call, Chairman and CEO James Quincey said that the company saw robust growth in 2023, especially in India.

TV AdEx grew 7 percent in 2023, touched Rs 32,886 crores: Reports

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

According to Madison analysis, a major reason for the lacklustre performance of linear TV during 2023 could be attributed to the intense competition that emerged because of the splitting of ownership of IPL TV and digital rights and Jio’s decision to allow streaming of IPL free of cost.

Digital ad growth stumbles in India in 2023, startups and regulations play spoilsport: Reports

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

As per Madison report, digital AdEx grew only 15 percent in 2023, compared to 50 percent in 2021 and 35 percent in 2022.

2023 AdEx slips just below Rs 1 lakh crore, lowest growth in 6 years: Reports

‘In 2023 despite GDP having grown at 7.3 percent, AdEx seems to have grown at only 10 percent which is the lowest growth Indian AdEX has seen in the last 6 years, except the COVID year,” the report added. (Representative Image: Eleni Afiontzi via Unsplash)

According to the Madison Report, India’s 2023 AdEx growth has hit a six year low, except the COVID year.

Aditya Birla Fashion and Retail reports net loss of Rs 107.60 crore

Earnings before interest, tax, depreciation and amortization (EBIDTA) for the quarter was at Rs 605 crore growing by 29 percent. (Image surce: Moneycontrol)

The total revenue of the company stood at Rs 4,166.71 crore an increase of 16 percent from Rs 3,588.80 crore in the year-ago quarter, the company said in a regulatory filing.