Category: How it Works

CTV advertising up from Rs 450 crore to Rs 1,000 crore in 2023: Reports

As per sources close to the development although TAM has applied for the license, it is unlikely that any permissions will be granted or considered before the conclusion of the Lok Sabha elections in June 2024. (Image source: Unsplash)

According to the Madison report, the dramatic drop in prices of analogue TV sets and the availability of broadband at low prices has increased CTV population and made CTV find favour with advertisers.

Fact or farce: Why are AdEx projections by Dentsu, GroupM and Madison thousands of crores apart?

New age brands or start-up brands are more driven by looking at the clutter breaking ideas that can help them get traction. But, they don’t really look at things from a long term perspective. (Representative image by Nick Fewings via Unsplash)

Top advertisers said that the divergence in projections is due to differences in digital Adex numbers and agencies’ own vantage and advantage.

Publicis versus WPP: Publicis Groupe tops 2023 global new business with $700 million

According to the R3 report, the value of Creative accounts globally increased in 2023 by 8.4 percent across a 13.7 percent decrease on volume. Holding companies accounted for most of those wins, with Publicis Groupe, WPP, and Interpublic Group leading in that order. Three independent agencies (Wieden+Kennedy, M&C Saatchi Group, and Mother) rounded the top 20 in the Creative New Business League. (Image source: Facebook and X)

Publicis Groupe leads the 2023 global New Business League holding group rankings, with its win of Pfizer pushing it past WPP; its closest competitor for the last eight years.

Asian Paints CEO Amit Syngle’s path to Rs1 lakh crore in revenue

The goal is to increase the mind share of the brand and look at influencing not just the bottom of the pyramid but even the luxury space, which has immense growth potential with rising disposable incomes, Syngle noted. (Image sourced via Pinterest)

Asian Paints targets Rs1 lakh crore revenue over the next decade with product expansion and building a services brand.

This news about ChatGPT-maker OpenAI reportedly dropped Google-parent Alphabet’s stock

In an interview with Reuters, Alphabet CEO Sundar Pichai heralded the advance as one of multiple "breakthroughs" that would fuel his company's myriad businesses. At root, he said, the search-industry mainstay was making a new manner of inquiry possible. (Representative Image via Unsplash)

On Thursday, February 15, Alphabet’s stock dropped by as much as 3.8 percent, significantly underperforming the Nasdaq 100, which saw a 0.3 percent dip.

Forbes India 30 Under 30 Class of 2024: Celebrating a decade of excellence in India’s youth

Over the years, the 30 Under 30 winners have reflected emerging talents and businesses, adapting to the evolving landscape. The categories have expanded from 14 in 2014 to 19 in 2024, demonstrating a commitment to staying attuned to emerging trends.

As the program celebrates its tenth year, the Forbes India 30 Under 30 alum club boasts a formidable 300 members, including notable success stories like Nikhil Kamath of Zerodha and the Postman co-founders Abhinav Asthana, Abhijit Kane, and Ankit Sobti.

Sony bags live telecast rights for Celebrity Cricket League

hah wrote: "However, there is a trend that has started to emerge and is a cause for concern. Some players have begun prioritising the IPL over domestic cricket, a shift that was not anticipated. Domestic cricket has always been the foundation upon which Indian cricket stands, and it has never been undervalued in our vision for the sport.(Image sourced via Twitter - @IPL) (Image source: Moneycontrol)

It will feature some of the biggest names from India’s film industry, including Salman Khan, Kichcha Sudeepa, Sohail Khan, Akhil Akkineni, Indrajith Sukumaran, Sonu Sood, Manoj Tiwari, Aarya, Jisshu Sengupta, and Riteish Deshmukh.