The feature would simplify access to specific channels, thus eliminating the requirement to scroll through the entire list.
Category: How it Works
Exclusive: Is Famous Innovations up for acquisition by prospective suitors?
Indian independent ad agency Famous Innovations is founded by Raj Kamble.
Paytm brand value deeply eroded, faces painful road ahead to regain trust, say brand experts
Storyboard18 spoke to brand experts to understand how the RBI action has led to the erosion of Paytm’s brand value.
Pro-China content trending across 30 countries; China’s influence campaign web uncovered
More than 100 websites disguised as local news outlets in Europe, Asia and Latin America, were found pushing pro-China content.
‘BJP doesn’t need advertising. And advertising doesn’t want Congress’
Ad agency leaders are in Delhi to pitch for different parts of the BJP’s upcoming election campaign.
Microsoft to provide AI skilling opportunities to 2 million people in India by 2025
According to Microsoft’s recent Work Trend Index, 90 percent of Indian leaders say the people they hire will need new skills to prepare them for the growth of AI. Furthermore, 78 percent of Indian workers say they don’t have the right AI capabilities to complete their current work.
Disney to invest $1.5 billion in Fortnite maker Epic Games
Disney plans to launch a ‘games and entertainment universe’ that integrates the entertainment conglomerate’s storytelling into Epic’s popular game Fortnite.
How much did YouTube pay creators in the last three years?
More than three million channels are in the YouTube Partner Program (YPP), which provides ways to earn money on YouTube.
2024 General Elections: Outdoor advertising set to surge with Rs 400 crore political spends
The Ram Mandir inauguration set the tone for the return of OOH as an impactful marketing tool. Ayodhya OOH ad rates saw a 150 percent growth before the event and experts predict at least 15X to 17X surge in OOH spends moving forward.
Disney on pace to meet or exceed goal of cutting costs by at least $7.5 billion by end of fiscal 2024
For the quarter, Disney’s net income rose to $1.91 billion, up from $1.28 billion, in the prior-year period. Revenue was about flat at $23.55 billion, compared with $23.51 billion in the year-ago quarter.