Category: How it Works

FMCG television ad volumes saw 3 percent growth in Q2 of FY23

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

According to TAM, among the top 10 FMCG brands, 5 of them belonged to Reckitt Benckiser (India).

ASCI issues guidelines to prevent greenwashing

Effective February 15, 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent. (Representational image via Unsplash)

These “Guidelines for Advertisements Making Environmental/ Green Claims”, have been in the public domain for consultation since November 16, 2023, and were approved in the recent Board of Governors meeting.

Is New York Times’ suit against Microsoft and OpenAI an attack on growth of AI and LLMs?

The issue is equally complicated for the defendants, Microsoft and OpenAI, who may prefer a summary proceedings, challenging the proceedings for lack of cause of action and a commonly invoked defence of fair use. (Representative Image: Stéphan Valentin via Unsplash)

Another aspect of this dispute relates to copyright issues or proprietary rights in news and news-based reports/articles.

Adani Enterprises increases its stake in IANS India

As per the filing, the allotment of above shares was approved by the board of IANS at its meeting held on January 16, 2024. In December 2023, Adani Group had acquired a 50.5 percent stake in the newswire agency, IANS India Pvt Ltd for Rs 5.1 lakh. (Image via Moneycontrol)

Earlier Adani had purchased 65 percent stake in news broadcaster NDTV in December 2022 and Quintillion Business Media.

Byju’s navigates BCCI dispute; plans to pursue arbitration

NCLT was further informed that Byju’s had been negotiating with the BCCI over its dispute. The ed tech company had filed objections to BCCI’s insolvency plea. (Image source: Moneycontrol)

On September 8, 2023, BCCI filed a case where it claimed that Byju’s had defaulted payment of Rs 158 crores.

Big tech layoffs: Google plans to cut ad sales team

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

Google confirmed that a few hundred roles were eliminated from the ad sales team.