How it Works – Page 67

Keyword blocklists prevent brands from reaching more audiences; impacts efforts to be more inclusive

keyword exclusion lists can block potential positive brand perceptions. (Representational image via Unsplash)

Keyword blocking also prevents advertisers from reaching an engaged and diverse audiences by using an outdated approach.

Cracking down on misleading ads: Government to introduce guidelines to curb environmental greenwashing

Cracking down on misleading ads: Government to introduce guidelines to curb environmental greenwashing. (Representative Image: via Unsplash)

Department of Consumer Affairs and Central Consumer Protection Authority is preparing guidelines for prevention of greenwashing by the companies with a view to protect consumer interest.

Indians placed 6.5 million food-delivery orders online on New Year’s Eve 2023: Report

The demand wasn't limited to dinner and late-night orders. Breakfast orders on NYE were 1.5-2 times the daily average, indicating early celebrations. However, dinner and late-night orders reached even greater heights, with a 2.5-3 times increase in gross merchandise value (GMV) compared to normal days. (Representative Image: mahyar motebassem via Unsplash)

Redseer’s Big Data analysis on consumer behaviour notes that the Average Order Value (AOV) on the day was also at least 30 percent higher compared to other days of the year.

Shah Rukh Khan is CNN-News18 Indian of the Year 2023

While Shah Rukh Khan was crowned as the CNN-News18 Indian of the Year 2023, renowned filmmaker Mani Ratnam was named CNN-News18 Indian of the Year in the Entertainment category.

In his moving acceptance speech, SRK opened up about his life and career like never before. He touched upon several subjects in his almost 10-minute long speech, which included his flops before he took a break, his family’s struggles and his successful 2023.

Why Meta’s AI chief Yann LeCun turned down a job at Google?

LeCun also candidly mentioned, if he would have joined Google, he thinks the research culture at Google would have been different. "I might have made it a bit more open and a bit more ambitious a bit earlier," he added.

Meta’s AI chief said one of the reasons he didn’t join Google was because of ‘low pay’.

Luxury carmaker JLR India clocks three consecutive quarters of record sales growth

JLR India achieved 74 percent YoY growth in the third quarter of FY24, achieving retail sales of 1,226 units. The newly launched 24MY Range Rover Velar showcased an outstanding YoY growth of 183 percent in the quarter, significantly bolstering sales in the period. (Image source: Moneycontrol)

JLR India achieved 74 percent YoY growth in the third quarter of FY24, achieving retail sales of 1,226 units.

Vibrant Gujarat Summit: Maruti to invest ₹38,200 crore in enhancing production line

The total investment for the project, excluding land acquisition costs, is ₹35,000 crore, as per the company statement. (Image source: CNBC-TV18)

Suzuki also said the group’s first battery electric vehicle will be rolled out from Maruti’s existing Gujarat plant by the year’s end. In addition to being sold in India and Europe, the car will be exported to Japan – marking the first time for Maruti to export to its parent company’s home country.

A $30-trillion Indian economy by 2047 a conservative target, says FM Sitharaman

This meeting is in the wake of RBI’s regulatory action against Paytm’s banking arm Paytm Payments Bank. On the government’s agenda, fintech and innovation in fintech stand as the topmost priority. This is followed by digital payments being a mainstay of its social sector programmes, stated a media report.

Speaking at Vibrant Gujarat Global Summit, Finance Minister Nirmala Sitharaman also said the partnership between the central government and states will be key to India becoming a developed nation by 2047 through “inclusive, empowering growth for all citizens”.

Electric vehicle sales zooms 49 percent to 1.52 million units in 2023

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

Latest report from the Federation of Automobile Dealers’ Association (FADA) indicates EV sales rose 114.16 percent year-on-year to 5,673 units in 2023 compared to 2,649 vehicles in the preceding year.

Some of the themes of 2023 such as AI and Green will continue to engage marketers in 2024: Tonic Worldwide

According to GIPSI, the HI+AI insights division of Tonic Worldwide’s annual new year insights report, just like engineering sleep solutions, consumers are also looking up for other trends such as AI, going green, gender equality across digital platforms. (Representative Image: Steve Johnson via Unsplash)

Tonic Worldwide’s new report touches upon behavioural insights that are both relevant and actionable for businesses across verticals in 2024.