Category: How it Works

Meta to hide more content from teens on Instagram and Facebook

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

Meta’s decision will make it more difficult for teens to come across sensitive content such as suicide, self-harm and eating disorders when they use features like Search and Explore on Instagram, as reported by Reuters.

Amazon acquired livestreaming platform Twitch set to layoff at least 500 employees

In December, Twitch Chief Executive Officer Dan Clancy said the company would cease operations in South Korea, where the costs are “prohibitively expensive," according to a blog post he wrote. (Image source: CNBCTV18)

In 2023, several top executives announced their departures, including Twitch’s chief product officer, chief customer officer and chief content officer. Twitch also lost its chief revenue officer, who worked on Twitch from within Amazon’s Ads unit.

56 percent Indians planning to shift homes in next two years: Ikea report

Currently, 72 percent of customer orders in existing markets are fulfilled via Electrical Vehicles. With this expansion, IKEA aims to build further capacities in its supply chain, making it more sustainable.(Representative Image: Zheka Kapusta via Unsplash)

When it comes to household chores, 22 percent of women and 17 percent of men feel they are never-ending. So, whether tidying is therapeutic or whether it’s an obstacle course, keeping it organized is the plan, the report says.

Dream11 appointed as the official ‘Fantasy Sports Partner’ for Betway

India being a key strategic market, with six Indian Premier League (IPL) teams also owning teams in the SA20, the partnership with Dream11 unlocks an opportunity to connect with millions of cricket fans across the subcontinent.

This partnership with Dream11 marks a milestone in bringing together South Africa’s premier T20 tournament with the passion of cricket fans in India.

GroupM collaborates with Amazon Ads; new marketing cloud framework in works

The co-developed framework allows GroupM Nexus’ team of commerce experts to evaluate where marketers are in their respective Amazon Marketing Cloud journeys. (Representative image: Vardan Papikyan via Unsplash)

The custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.

Are ad agencies becoming bargain basements?

The number of new and independent agencies that have started up in the last couple of years is significant. Even the number of senior and ‘not-so’ senior folks who’ve left big time agencies and started their own has gone up remarkably. (Representative image by Tamanna Rumee via Unsplash)

Agency fee structures have constantly been evolving. Today it is more about perception than about ROI, especially when it comes to retaining marquee clients.

Johnson & Johnson to settle ongoing talcum powder investigation with $700 million payout

J&J faces allegations that it did not warn the consumers about the health risks, including cancer, that was linked to the talc-based baby powder. (Image source: Moneycontrol)

50,000 lawsuits were lodged against the pharmaceutical industry company where it was alleged that the company failed to warn consumers about the potential risks of cancer, which include ovarian and mesothelioma.

BCCI announces Campa and Atomberg Technologies as official partners for India Home Cricket Season 2024-2026

Campa, a legacy brand under the Reliance Consumer Products umbrella, will leverage this association to announce an exciting range of products and provide fans with a new-age experience at the stadiums.

BCCI joins forces with two homegrown brands, Campa and Atomberg Technologies to enhance the fan experience and elevate the stature of Indian cricket.