Lack of Diversity, Inclusion in advertising; Women stereotyped, abysmally low representations of LGBTQ+, people with disabilities, senior citizens

The joint report provides new insights on Indian advertising’s D&I representation versus global practice (leveraging data from the 2023 Global MONITOR survey) and a wealth of original findings on Indian advertising trends accommodating D&I. (Representative Image: Michał Franczak via Unsplash)

ASCI and the Unstereotype Alliance Unveil Study on Diversity & Inclusion in Advertising reveals startling truths about portrayal in ads.

Global ad spend to grow by 4.6 percent: Dentsu Forecasts 2024

The report shows that in 2024, significant media opportunities arise for advertisers from major cyclical sporting and political events such as UEFA EURO2024 and the US presidential election, driving increased investments both at a market and international level. (Representative Image: Anthony Rosset via Unsplash)

Digital continues to rise with 6.5 percent growth in 2024 to reach $442.6 billion and a 58.8 percent of overall spend, with retail media leading the acceleration of investment.

How game publishers can navigate in a post-cookie world

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

Native ads can bolster the efforts of game publishers and help them gain incremental revenue.

12.5 percent surge in contactless cross border transactions due to World Cup: Visa Study

The flow of money towards non-KYC-ed merchants, who are not authorised to accept card payments as merchants, might have led the regulator to take the step. However, the exact reason is not known, according to the report. (Representative image by cardmapr.nl via Unsplash)

While the World Cup matches were the primary catalyst to travel to India, it became a gateway for a broader exploration of the country’s rich culture and tourism scene. International visitors extended their stay to immerse themselves in the wonders of India with destinations like Jaipur, Agra, Goa, Varanasi, and Udaipur topping their must-see lists.

TV viewership sees higher growth among 15-30 year olds: IBDF

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

On the other hand, Indian women contribute 59 percent to the overall TV viewership growth.

India grants a week’s reprieve for social media platforms to combat deepfakes

he top 10 web publishers together accounted for 50 percent of ad impressions in July-September 2023.(Representative Image: Sara Kurfeß via Unsplash)

Despite the seven-day extension, the government made it clear that there would be no relaxation in its approach. Companies failing to comply within the stipulated time frame may face stringent measures, including potential criminal action under the Indian Penal Code (IPC).