Category: How it Works

Apple tops list of Best Global Brands for Apple remains; Microsoft sees highest brand value rise

The rate of growth in the overall brand value of the table slowed sharply after last year's significant increase - rising 5.7 percent this year compared to last year's 16 percent increase, taking the total brand value to $3.3 trillion ($3.1 trillion in 2022). (Representative Image: Congy Yuan via Unsplash)

Apple became the first brand to cross half a trillion USD in brand value. Highlights from Interbrand’s Best Global Brands 2023.

ASCI urges brands and influencers to be transparent after Orry’s post with CRED violated social media influencer rules

The absence of disclaimers on Orry’s video (has been rectified now) was noteworthy as it violates Advertising Standards Council of India's (ASCI) social media influencer rules. (Image sourced via Instagram - @orry1)

Manisha Kapoor, CEO and secretary general of ASCI thanked vigilant consumers and the media for calling out non disclosures.

IT Minister Ashwini Vaishnaw: 99.2 per cent of mobiles ‘Made in India’

Publishers across board and the Digital News Publishers Association (DNPA) has been in constant dialogue with the Ministry of Electronics and Information Technology to push for introducing changes in the amendment to existing IT rules. (Image source: Moneycontrol)

The growth of the mobile sector has strengthened the domestic manufacturing ecosystem and reduced India’s dependence on foreign imports.

How India’s alcohol industry is changing

Strategic International Brands are in very strong growth, notably Jameson, Absolut and The Glenlivet. The company also saw Good growth on Seagram’s whiskies. Pernod Ricard sait it expects strong growth in H2. (Representative image by Adam Wilson via Unsplash)

Andrew Holland, CEO of Avendus Capital Public Markets Alternate Strategies, discussed with CNBC-TV18 about the shift in trend in the beverages industry particularly in the context of travel and entertainment.

Press Council of India sends notices to editors of multiple newspapers for “camouflaged” advertisement

Earlier, Anurag Singh Thakur, Minister of Information and Broadcasting, had launched the Press Sewa Portal, the online portal of the Press Registrar General, for receiving various applications as mandated by the new Act.

The elections in Rajasthan will be held on November 25. Its results will be declared along with those of polls in Madhya Pradesh, Telangana, Mizoram and Chhattisgarh on December 3.

MAdtech Point: UPI, ONDC, OpenAI and all things open in the world internet

Unlike acquisition-first advertising platforms like Google and Facebook which have matured over the last couple of decades, the retention and user engagement space is still relatively new and talent supply in the ecosystem is in nascent stages. (Representative Image: Mohamed Nohassi via Unsplash)

Open Network Protocols are difficult to build. More so it is difficult to populate. Unless and until other participants beyond the buyer and the seller viz., discovery and delivery join the network, it is going to be difficult to scale up.

Getting the right media mix for marketing is a blend of art and science

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

For media planners, the profusion of options makes it challenging to find the optimal mix of touchpoints for any given media task.

Why does Tanmay Bhat think CMOs don’t know where to spend money?

Nikhil Kamath, co-founder of Zerodha recently hosted a group of successful content creators on his podcast - WTF. The panel included Tanmay Bhat, Nuseir Yassin, Ranveer Allahbadia and Prajakta Koli. (Images sourced via YouTube and Instagram)

Tanmay Bhat, renowned comic and ad maker said a rather interesting thing on Nikhil Kamath’s podcast. “If I was hiring for marketing and there’s a kid who has grown an Instagram page from 0 to 10k followers, that kid is a killer. Most CMO’s would not know where to spend money to make this happen.” 

Fire-Boltt emerged as the market leader, at 28 percent share, followed by Noise and boAt

India witnessed a 21 percent year-on-year (YoY) growth in smartwatch shipments during the third quarter of 2023 (July-September), (Image source: Moneycontrol)

New players like Fastrack and beatXP shipped high volumes and took away market share from the top three players. The share of domestic manufacturing reached the highest ever at 82 percent compared to 4 percent a year ago.