Quantum Brief – Page 26

Equitas SFB becomes official banking partner for Chennai Super Kings

As per reports, an IPL team was fined Rs. 9 lakh by the BCCI for posting a video on social media during an on-going game. (Image source: Moneycontrol)

Through this collaboration, Equitas is introducing a range of banking benefits up to seven percent interest on savings, no maintenance charges, reward points on all debit cards, and contactless KYC video services

MCA and Meta join forces to curb AI generated misinformation with WhatsApp helpline

The focus of the program is to implement a four-pillar approach – detection, prevention, reporting and driving awareness around the escalating spread of deepfakes along with building a critical instrument that allows citizens to access reliable information to fight the spread of such misinformation. (Representative Image: Mika Baumeister via Unsplash)

Users will be able to flag deepfakes by sending it to the WhatsApp chatbot which will offer multilingual support in English and three regional languages- Hindi, Tamil and Telugu.

EU to impose $539 million antitrust fine on Apple

A ruling is likely to take several years and until then, Apple will have to pay the fine and comply with the EU order.

This will be followed by imposing a ban on Apple Store rules which the bloc believes is responsible for standing in the way of competition.

Parle-G: 85 years of being every Indians favourite chai-time snack

Parle G has been recognised as the world's largest biscuit-selling brand. (Images sourced via Parle Products website)

Parle-G represents more than just a biscuit. It serves as a comforting reminder of home and an everlasting link to our childhood memories.

Flame of Innovation: The matchbox campaign that lit up Indian advertising

Fifty words comprised the headline for the half page ads that ran for nine consecutive days to maximise the campaign’s impact. In each advertisement, the headlines were long and different. The campaign spoke of the advantages of an ad at the back of a matchbox. And, each ad touched upon different selling target groups, highlights Panna Jain, who conceptualised the WIMCO campaign. (Image source: Panna Jain)

WIMCO Matchbox campaign was the creation of erstwhile agency MCM (Mass Communication and Marketing) that was released in the 1960s. Credited as an unconventional campaign, the pathbreaking half page ads featured two hands engaged in doing different things.

Beyond politics: Rajeev Chandrasekhar’s fashion style, unlocking the power of swag

We wouldn't say Chandrasekhar takes special care to look his part, but sometimes being effortless does the trick. For instance, we couldn't help but notice Chandrasekhar's glasses. They are a combination of simple yet elegant, sometimes a classic rimless and sometimes a subtle animal-printed frame. (Image source: Instagram)

MoS Rajeev Chandrasekhar perfects his gym selfies as much as his regulatory framework ideas on deepfakes and Generative AI.

Reckitt launches gratitude-themed campaign for the Mortein brand

A still from the ad

The new ad encourages people to recognize the contributions of community workers.

Indian Elections: Popular campaigns through the years

These campaigns have employed various strategies such as catchy slogans, celebrity endorsements and emotional appeals to create a buzz and attract voter’s attention at a large scale. (Image sourced via Twitter (X))

Over the years, Indian political parties have launched various campaigns, attracting the attention of general masses and countering the opposition’s claims.

Valentine’s Day 2024: Blinkit receives a unique request from customer

Sharing the screenshot of a conversation between a customer care executive and the anonymous customer, Blinkit stated how they had to decline the unique request. (Image source: Unsplash)

Blinkit received a request from a customer asking if he could serve as the delivery partner for Valentine’s Day to deliver gifts to his girlfriend, as her parents prohibited her from leaving the house. This incident generated diverse reactions on social media platforms.

Kaveta Chaudhry, Surf’s Lalitaji, dies of cardiac arrest but her legacy lives on

For a long time, Lalitaji was thought to have been based on Padamsee’s mother. However, as pointed out to Storyboard18 by a veteran ad man, the character was the creation of Usha Bhandarkar, former group creative director at the agency, as a modern lady based on model on real life middle class housewives’ values. (Stills from the ad campaign)

The campaign starring Kaveta Chaudhry, which debuted on television screens in 1984, enjoyed a run for several years even after Chaudhry became a writer, director and producer with Doordarshan series Udaan.