Quantum Brief – Page 261

Is IndiGo trying to fix its brand image with feel-good viral stories?

Lufthansa and Etihad have taken down their adverts. However, Air France did not have a ‘substantive response’ to ASA’s investigation. (Representative Image via Unsplash)

It’s time for airline companies like IndiGo to work on fixing their customer service before brand image.

Why content around the sport has to be king

Representative Image via Unsplash

Sporting bodies need to start understanding the importance of content. They can start by going easy on YouTubers and content creators who use their footage in their content.

Deepening the sports-brands-fans connection

On the domestic front, Delhi-Ahmedabad and Mumbai-Ahmedabad are the top searched routes for October 13 and 14, the data noted. (Representative Image via Unsplash)

With the convergence of physical and digital in the world of sports and the growing popularity of hyper-reality experiences, it’s even more of a blast to be a sports fan, and, of course, a sports sponsor.

Is badminton still a hard sell in India?

Representative Image via Unsplash

Indian shuttlers are smashing it on international courts and building the sport’s value like never before. But most brands want to invest in events and short-term partnerships.