Category: Social Media

MIB advisory urges celebs and influencers to abstain from promoting offshore online betting and gambling on social media

Online advertisement intermediaries are also advised not to target such content towards Indian audience(Representative Image: Markus Spiske via Unsplash)

Failure to comply may lead to proceedings under the provisions of Consumer Protection Act, 2019, removal/disabling of social media posts/accounts where such promotional content/advertisements/endorsements are being published, and penal action under the applicable statutes.

How YouTube is enabling creators to disclose altered or synthetic content

YouTube only allow third-party apps to use their API when they follow their 'API Services Terms of Service', and when they find an app that violates these terms, they take appropriate action to protect the platform, creators, and viewers. (Image source: Moneycontrol)

YouTube is introducing a new tool in Creator Studio requiring creators to disclose to viewers when realistic content – content a viewer could easily mistake for a real person, place, or event – is made with altered or synthetic media, including generative AI.

FIITJEE slammed for insensitive ad featuring former student; IT commissioner reacts

FIITJEE also fired shots at the rival but unlike the students, it didn’t mention the name of the institute. It did use words like “evil” while describing the institute. (Representational image via Unsplash)

Internet users are slamming the ad for the insensitivity that the coaching institute is showing towards the student and going as fast as to showcase her private details and marks.

Mamaearth’s Ghazal Alagh shares what happened when she met Kapil Dev

Upon conversing with Kapil Dev, the entrepreneur learned significant insights, notably concerning parenting. Dev stressed the need to prioritize character development over academic success when evaluating children's growth.

The entrepreneur shared valuable insights from the conversation with Kapil Dev on social media, including lessons on parenting and dealing with challenges in life.

Drew Hicks: Meet the American YouTuber who is Bihari at heart

In a recent Instagram post, Andrew Hicks expressed astonishment at his journey, evolving from a garage-based YouTuber to meeting Prime Minister Narendra Modi and receiving the first international creator award. (Image sourced via Instagram)

American YouTuber Andrew Hicks rose to fame as a viral sensation for his fluent Hindi and Bhojpuri, garnering widespread attention. Recently, he was honoured with the title of Best International Content Creator at the 2024 National Creators Award ceremony in New Delhi.

National Creators Award: How will it disrupt the influencer marketing landscape?

The creator economy, which is expected to grow profoundly by 2027, as per a recent media report, worldwide, there are 207 million content creators. As estimated by Kalaari Capital, a venture capital fund, in 2022, there were 80 million creators in India. (Image source: Unsplash)

Storyboard18 speaks to Rubeena Singh, country manager India & MENA at AnyMind Group, and Manisha Kapoor, chief executive officer and secretary general, Advertising Standards Council of India, on the new initiative.