Month: August 2022

The communication business today is a meme. Transient. Flippant. Momentary. Joke

Any pitch that the clients call is a free show and two dozen agencies line up to mount a variety entertainment show. (Representational image: Markus Winkler via Unsplash)

Why is it that the brands have started to have fun at the cost of the agencies? writes Naresh Gupta, co-founder and chief strategy officer, Bang In The Middle. Read on

CXO Moves: Ad executive returns after edtech stint, Dentsu Creative gets a CEO, Dabur loses its digital head

Accenture appointed Devyani Ozarde as managing director - media and entertainment, and Ashutosh Bhatt has joined Ananta Capital as operating partner and chief growth officer, among other key people movements this week. (Representational image: Mohammad Bagher via Unsplash)

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.

Mast & Meh: Cadbury’s lost connection; Thumbs up for WhatsApp, Dezerv & Thums Up

Thums Up's new campaign commemorating 75 years of India’s independence is an ode to inspirational people who’ve helped build India. (A still taken from latest Thums' Up ad)

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.