August 2022 – Page 8 – storyboard18

There will be a complete change in how people perceive real money gaming: Deepak Gullapalli

Deepak Gullapalli, Founder & CEO, Head Digital Works

In an exclusive chat with Storyboard 18, Deepak Gullapalli, Founder and CEO, Head Digital Works talks about change in messaging, growing marketing spends, getting Shah Rukh Khan as brand ambassador and perception change around real money games

What Herman Melville’s Moby-Dick teaches us about leadership

'Ahab, who's the captain of the ship, is a charismatic leader and he loves his people, but he's driven by personal ambition to take revenge on the whale. And he basically sinks the ship.' (Representational image: Zoltan Tasi via Unsplash)

Leaders on leadership and how to build careers: Godrej’s Sudhir Sitapati shares a business lesson from a classic and what he looks for in young leaders.

Engineering the viral: The science behind meme marketing

The post quickly went viral, with more than 273K views and 4.6K likes on X (Twitter). (Image source: News18)

Can viral memes be manufactured? Meme marketing companies would certainly say yes to that question.

Mast & Meh: Bournvita, McDonald’s, Asian Paints, Sleepyhead, Man Matters, Chess & Country Delight

Image: A still from McDonald's 'Meals Make Families' ad.

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.

Biz Moves: BBH, Rediffusion, Schbang, Publicis, Wavemaker, Social Panga & Dentsu win big accounts

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18’s Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

Advertising is in the position where tobacco was: IPG’s Arun Kumar

Arun Kumar, Chief Data and Technology Officer, IPG

Part of the blame for this position the industry is in lies with marketers who “don’t talk about what they do and why it is valuable,” says IPG’s Chief Data and Technology Officer, Arun Kumar

Why are Indian brands advertising in NYC’s Times Square?

Nasdaq billboard at Times Square, NYC

Indian companies are putting up ads in Times Square, shelling out up to $50,000 for a day’s inventory. We find out why.

How deep is your love for deepfakes? We ask marketers

Nasscom’s Generative AI Foundry programme is aimed at nurturing technology startups in the AI domain to elevate India's standing in the global Generative AI startup landscape. (Representative Image via Unsplash)

How AI-driven technologies like deepfake are being deployed in advertising campaigns and why some agencies and marketers are thrilled about it. But it’s tricky territory.

There is an opportunity for building a better agency, not just a different one: Manja’s Prajato Guha

Manja founders Prajato Guha, Arvind Krishnan.

Founders of Manja, the newest shop on the ad block, on their new company, business model, clients and why hiring remains the biggest challenge.