Month: November 2022

Simply Speaking: The changing face of Big Tech brands – from focused value creators to conglomerates

Jeff Bezos’s Amazon is driven on the vector of ‘efficiency via disruptive technology’ and is investing in server farms and drones. He owns the Washington Post in his personal capacity. Mark Zuckerberg’s Facebook became Meta and he bet the shop on creating its Metaverse. Elon Musk, is not only the boss of Tesla, the electric-car maker and Twitter but also a huge investor in space travel and solar-energy systems.

Being a ‘conglomerate’ is again the name of the game. The sprawling new tech conglomerates in a hydra-headed structure will bring up fundamentals pertaining to the brand for a fresh application or re-evaluation.

BYJU’S Atit Mehta on the Messi and FIFA World Cup sponsorship

"As a marketer, I saw an end-to-end attention to detail, focus and singularity of intent. They followed the dictum – do well that which matters to your customers - to near perfection," writes Shubhranshu Singh in this week's Simply Speaking. (Image source - Twitter @LSPNFC_)

Catching up with BYJU’s head of marketing Atit Mehta who’s in Qatar for the FIFA World Cup. He talks about the sponsorship and brand excitement on ground.

Ramesh Chauhan: A businessman with an impeccable sense of time

Thums Up, the take-off vehicle with which he announced his presence on the business stage, took off in the 1970s. Today, it is India’s biggest cola brand, ahead of those from global giants Coca-Cola and Pepsi. Bisleri, which he turned his attention to next, has been even more spectacularly successful with a 60 percent share of India’s $2.5 billion market for bottled water.

Chauhan, who by his own admission isn’t excited by “making money for the sake of making money” but by the “roadmap to developing a brand and fighting to take over a market,” wasn’t just a one-trick pony.

Bookstrapping: Friends, Lovers and the Big Terrible Thing by Matthew Perry

The book is replete with sentences where Matthew Perry lays his heart bare. His narrative is funny much like his character Chandler from the sitcom Friends, says our (Image: Amazon)

This book is for you if you want to know the real story of Chandler, the sitcom character from Friends, who made jokes when he was uncomfortable. Our reviewer picks five things that stood out for her in actor Matthew Perry’s memoir. Bookstrapping rating: 3.5.

E-com, D2C brands vow to support govt directive on paid reviews

The standard, IS 19000:2022, will apply to all organisations that publish consumer reviews online. These will include suppliers of products and services which collect reviews from their customers, third parties contracted by suppliers or independent third parties. (Representative image via Unsplash)

E-commerce platforms will need to voluntarily disclose paid customer reviews of products and services as part of the Bureau of Indian Standards (BIS) norms.